Ford is the fifth largest car company in the world. They manufacture a lot of cars, and selling them in many competitive markets is their game. So, when David Huang, Senior Manager at Ford Asia Pacific, told me about his company’s plans to decongest city roads and tackle mobility problems, especially in India, I was skeptical. I mean, for any car manufacturer to grow, they need to sell more cars, and for them, India is like a gold mine. Our country is developing at a rapid pace, which has led to higher purchasing power and naturally, massive vehicular congestion in tier 1 cities like Delhi, Mumbai and Bengaluru. Despite that, owning a car is still seen as a sign of prosperity here, not just a commuting vehicle one takes to work, so growth is inevitable and multiple cars per household is a reality we have to face, soon. But here’s a global car manufacturer claiming to be working on solutions that, instead of selling more cars, sells the idea of free-flowing metro traffic. Befuddled, I sat down with David, to find out how.
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