
Every successful individual knows that his or her achievement depends on a community of persons working together. – Paul Ryan
Modern day marketing has fast become all about fostering a community of ardent fans. Fans who give feedback, fans who spread the word and fans who simply stand by the brand. No brand has evangelized this more than Xiaomi. The Chinese stalwart was amongst the first to embrace the benefits of having fervent followers and was so successful with the model that it is now being replicated ad nauseum. As the company crosses over 1,00,000 followers on the recently launched Mi Community in India, we had a chat with Jai Mani, Product Lead, to know more about it.
Continue reading “Mi Community : A Closer Look At Xiaomi’s Secret Sauce”










If you’ve used a smartphone anytime in the last ten years, there’s a good chance that you’ve used an HTC. After cutting their teeth on Windows Mobile and being amongst the launch partners for Android, HTC really has seen it all. Technology trends high and low, devices that have reached halo status while others than haven’t. From the launch of the One series with the drop-dead gorgeous M7 and successors that were comparatively hit or miss, HTC hasn’t needed a hands-down success as much as it does now. It’s a changing smartphone scenario and the Chinese are eating the industry stalwarts for breakfast. With that in mind, we decided to put the new HTC 10 through its paces. 


