Mi Community : A Closer Look At Xiaomi’s Secret Sauce

Mi Community 6

Every successful individual knows that his or her achievement depends on a community of persons working together. – Paul Ryan

Modern day marketing has fast become all about fostering a community of ardent fans. Fans who give feedback, fans who spread the word and fans who simply stand by the brand. No brand has evangelized this more than Xiaomi. The Chinese stalwart was amongst the first to embrace the benefits of having fervent followers and was so successful with the model that it is now being replicated ad nauseum. As the company crosses over 1,00,000 followers on the recently launched Mi Community in India, we had a chat with Jai Mani, Product Lead, to know more about it.

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Xiaomi have sold over 10 million units of the Mi 4 – Teases upcoming announcement on 17th


Xiaomi has just announced that it has sold over 10 million (1 crore in Indian terms) units of its Mi 4 smartphone worldwide since its release in August last year and they’re running a contest to celebrate.

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Xiaomi Mi 4 vs OnePlus One Photo Gallery

Xiaomi Mi4 vs OnePlus One_fonearena-02

Xiaomi launched the Mi 4 smartphone in China in July 2014 and the phone was launched in India last month for Rs. 19,999, which go on sale on Flipkart in the first flash sale today. The OnePlus One on the other hand was launched in India in December last year and is priced at Rs. 21,999. Let’s compare the two phones and take a look at their hardware in this photo gallery. Continue reading “Xiaomi Mi 4 vs OnePlus One Photo Gallery”

Xiaomi Mi4 Hands On Preview

Xiaomi Mi4-1
The burgeoning giant in the smartphone space, Xiaomi, today finally launched its flagship handset in India. Dubbed the Mi4, it is the successor to the very popular and usually sold out Mi3 handset that was launched in India earlier last year. It’s been a long while coming and today we finally got a chance to touch and feel the handset in our own grubby paws. Does the phone stand out amongst its competitors? Can it make as big a dent as the original Mi3 did? We’ll test that out in our review but for now here are our first impressions.  Continue reading “Xiaomi Mi4 Hands On Preview”

Xiaomi Mi4 fresh leak suggests plastic back panel

Earlier this month there were reports that the Xiaomi Mi4 with metal build could be unveiled on July 22. Now, fresh leaks are suggesting that the device will not have a metal back and instead boast a plastic rear back panel.

Xiaomi Mi4 leak
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