According to new statistics released by App Annie Index, Google’s Play Store exceeded the iOS app store by 45% in total downloads but still lagged behind when it comes to actual revenues. Worldwide, it is clear that Android is dominating the market, with over 80% marketshare, which has led to a surge in downloads from emerging markets like Russia and Brazil, but the downside is that a large number of apps on Android are free or based on the freemium model, which drastically lowers the barrier of entry, keeping the target markets in mind, whereas Apple’s iOS enjoys higher marketshare and install base in developed countries. This news might not surprise you, but head past the break for some more interesting analysis based on the data.
