“A band without a display is like a car without wheels!” claimed Rahul Sharma, CEO of Yu, when announcing the Micromax subsidiary’s first entry into the fitness band market, the YuFit. Shots were fired. Let’s face it, one would need to wear a special tin foil hat to not draw similarities between the YuFit and the Mi band. Not only do they look similar, they share the same price tag as well. All this, after launching the Yu Yuphoria, a direct competitor to the Redmi 2. Previously, in our interview with Rahul Sharma, the introduction of Yu smartphones was shrugged off as “adapting to new market realities”, which is somewhat true, but with the announcements of Yuphoria and the YuFit, it has become clear that they are taking the “Yu vs Mi” rivalry to the next level.
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