In a courageous and cunning move, Nokia launched its new series of Android devices under the X moniker, a ploy to capture the entry level Smartphone segment, which they had initially planned to capture with the Asha platform. Three devices at different price points were launched, with the XL being launched at a higher 109 EUR price point. Sporting hardware design from the Asha phones and software design from Lumia, Nokia wants to create familiarity to Windows Phone in the low end and hopes to catch aspiring buyers and make them move to their hopefully more profitable platform. But the pricing is treacherously close to their low end Lumias, which might just end up cannibalizing the sales of the latter, even when providing a choice with similar hardware. The XL, a 5 inch Android phone with almost the same or better specifications than the Lumia 520, poses a threat, or may be is it opportunity for Nokia and Microsoft?
httpv://www.youtube.com/watch?v=B7lBS1eQZ2k
Continue reading “Hands on with the Nokia XL: Lumia 520 killer?”
