Idea launches Idea Magic Voice VAS for Tamil Nadu customers

Idea Cellular has launched – Idea Magic Voice, a unique VAS (Value Added Service) for its subscribers in Tamil Nadu and Chennai. This service is powered by Techzone that enables Idea subscribers to change their voice in 9 different ways and talk to their friends during a voice call. Continue reading “Idea launches Idea Magic Voice VAS for Tamil Nadu customers”

Tata DOCOMO launches ‘Let’s Play on Android’ Gaming Subscription service

Tata DOCOMO has launched Let’s Play on Android – a unique gaming service for its Android users powered by Gametanium application. It offers unlimited access to 30 premium games titles such as Fruit Ninja, Plants vs. Zombies, Baseball Superstars and more on you Android phone at just Rs. 99 per month. Continue reading “Tata DOCOMO launches ‘Let’s Play on Android’ Gaming Subscription service”

Airtel launches Gifting and Call Me Back SMS services for prepaid customers


Airtel has launched 2 new services, Airtel Gifting and Call Me Back SMS for prepaid customers. The Airtel Gifting service would let the customers send and receive talk time and other packs just by dialing *141# from their pre-paid connection. Call me back SMS would let customers send an emergency call me back SMS to other Airtel customers if they doesn’t have minimum balance to make a call. Continue reading “Airtel launches Gifting and Call Me Back SMS services for prepaid customers”

Vodafone launches ‘START STOP’ service for easier VAS management


Vodafone has launched new ‘START STOP’ service for making VAS (Value Added Services) management easy. This would let customers subscribe to popular VAS products just by messaging START, and STOP for deactivating the service from collection of Value Added Services including, Astro & Devotional, Music & Movies, Entertainment, Info & Utilities and Sports. Continue reading “Vodafone launches ‘START STOP’ service for easier VAS management”

Airtel launches Mangalmurti Pack for Ganpati festival

Airtel has launched their new special pack called Mangalmurti for the Ganpati festival that offers a host of products that include LIVE Aarti at Siddhivinayak and Lalbaugcha Raja, Ganpati downloads and Ganesh predictions. Continue reading “Airtel launches Mangalmurti Pack for Ganpati festival”

Tata DOCOMO launches SMS based VAS service – Video News Alerts

Tata DOCOMO has launched new Value Added Service (VAS service) called Video News Alert in partnership with business channel group Network 18. This would let the users to know the latest news around the world in the form of video clip that could be streamed and also downloaded by both 2G & 3G subscribers. The customers can also search and view news stories, like it, participate in polls and also share their opinion. Continue reading “Tata DOCOMO launches SMS based VAS service — Video News Alerts”

Vodafone launches MMS news service – Newswrap for Tamil Nadu customers


Vodafone has launched its new innovative MMS news service, Newswrap for Tamil Nadu customers. This would let the Vodafone customers to get the daily happenings around the world, twice a day (morning and evening) and the breaking news alerts via MMS. Continue reading “Vodafone launches MMS news service — Newswrap for Tamil Nadu customers”

Talk to Katrina Kaif live on Airtel’s Talk2Me

Airtel launched Talk2Me Value Added Service (VAS) last year that lets the Airtel Customers talk to their favorite celebrities. They now offer an opportunity for the Airtel customers to chat with Katrina Kaif live on 12th July from 2PM. Continue reading “Talk to Katrina Kaif live on Airtel’s Talk2Me”

Airtel launches mHealth – SMS based Health alerts

Airtel has launched mHealth, that offers SMS based Health alerts for its customers. These alerts are provided by mDhil Health Info Services Pvt Ltd & Zyebo (in collaboration with Indiagames & Gobindass). There are 14 SMS-based health packs to choose from that range from Rs 30 to Rs 49 based on the pack.
Continue reading “Airtel launches mHealth — SMS based Health alerts”

Tata DOCOMO launches Route Finder – Innovative VAS to get driving directions

Tata DOCOMO has launched a new Value Added Service (VAS) called Route Finder. This lets you find the route by providing turn by turn directions to a particular destination via SMS. This also provides the route on the map if your phone is WAP enabled. Continue reading “Tata DOCOMO launches Route Finder – Innovative VAS to get driving directions”

Aircel awarded for Innovation in Value Added Services

Aircel has been awarded for Innovation in Value Added Services (VAS) by Communications Multimedia and Infrastructure (CMAI) Association of India during the 5th National Telecom Awards 2011. Aircel tied up with Facebook earlier this year to offer new Value Added Service (VAS), that lets the customers to update their Facebook status by calling 51555 from their Aircel connection. Continue reading “Aircel awarded for Innovation in Value Added Services”

BSNL launches New Value Added Services for 2G and 3G Customers


BSNL (Bharat Sanchar Nigam Ltd) has launched three new Value Added Services (VAS) for its 2G and 3G subscribers across the country. Video SMS, Live share and Dial a video, lets users send video SMS, Share videos online and browse preferred contents by making a video call.

Continue reading “BSNL launches New Value Added Services for 2G and 3G Customers”

Airtel launches Mobile Payment Services

In the wake of growing mobile VAS (value added services) market in India, Airtel has launched a range of mobile commerce solutions in India. For this Airtel has partnered with companies like HDFC Bank, ICICI Bank, SBI, Corporation Bank, VISA and mChek. Continue reading “Airtel launches Mobile Payment Services”

Nokia Ovi coming to India

With mobile VAS gaining pace in India, Nokia doesn’t want to be left behind. Nokia is launching its OVI services as a part of its initiative to come up with value added services for the Indian mobile phone users. Nokia will be focusing on the three main things, which are a hit with all Indians, Bollywood, Cricket and Astrology. Continue reading “Nokia Ovi coming to India”

Value Added Services in India attract the VC Pie

India’s runaway success in mobile telephony has contributed to value-added services (VAS) for mobile and Internet emerging as the biggest investment focus for venture capitalists, with investments expected to double to $500 million this year.

India is now among the top three markets for mobile and Internet VAS along with the US and China.

There are about 291 Million Mobile subscribers in India and more than 38 Million of those are now accessing the Internet.

 India’s subscriber base is expected to be at a staggering 500 Million by 2011. Continue reading “Value Added Services in India attract the VC Pie”