
At IQ India 2012 , I got a chance to sit down with Anand Chandrasekher , Chief Marketing Officer (CMO) , Qualcomm Inc. Anand joined Qualcomm in August 2012 after a long 24 year stint at Intel. I asked Anand about Snapdragon , Qualcomm’s marketing strategy and why should a consumer buy a Snapdragon powered phone.Watch the full video interview below.
httpv://www.youtube.com/watch?v=esOudBwRqtw






Intel showed off its smartphone reference design at CES 2012 and said that it will announce a smartphone partner soon and now the news has arrived. Intel has entered into a multi-year partnership with handset maker Motorola Mobility which will use Intel’s Atom’s chips in it’s Android smartphones.The phones will be shipping later this year.Motorola will continue to use Qualcomm and TI chips in its phones.The partnership includes tablets as well so we might see Motorola tablets powered by Intel silicon in the future.
