Intel held its annual AppUp Elements conference in Seattle last week. Amongst the announcements including that of Tizen , one of the more relevant topics touched upon was content curation. The session led by Peter Biddle , GM AppUp Products , was a fresh look at the app curation model and how AppUp could innovate. The problem of app discovery is not one to be overlooked. To take an example , sorting through and finding the app you need from over 425,000 available on the iTunes store is a herculean task.