The Chinese invasion of the Indian smartphone market was helmed early on by the likes of Gionee. Somewhere between the price wars and the somewhat lackluster high end products, the brand never managed to gain the favor of high end smartphone buyers. Sure, the company has done exceedingly well in the mid to low end segment with record breaking turnovers that the enigmatic head of Gionee’s Indian business is proud to trumpet but the higher end has remained elusive. While the company has regularly produced ultra slim devices, with the Elife S7, Gionee hasn’t broken any world records and this very well might be for good reason. All said and done, we went over the handset with a fine toothed comb to ascertain whether the company has learnt from its mistakes and has finally created a high end product that can be wholeheartedly recommended. Did it succeed? Read on to find out. Continue reading “Gionee Elife S7 Review”
