Pankaj Kedia of Dolby on Importance of Audio for Indian Smartphone users

Thanks to the rapid development in technology, mobile phones are evolving at a faster rate than ever before, and smartphone manufacturers have come a long way in terms of innovation. There are a plethora of smartphones at every price segment and users now have a wide range of options to choose from. Among the key pillars of the smartphone, audio quality also plays a vital role in a purchase decision and with now people working remotely and staying indoors, there is a significant rise in online video consumption. This, in turn, has given rise to the demand for richer smartphone audio quality that consumers do not want to compromise on. 

To better understand consumer behaviour, a survey was conducted on what audio means for Indian consumers by CMR (CyberMedia Research) across six cities, including New Delhi, Mumbai, Chennai, Kolkata, Bangalore and Ahmedabad. The focus of this survey was to understand how Indians are consuming content, the importance given to sound quality and what they seek going forward while purchasing their next smartphone.

We had a chance to interact with Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories to know more about these findings,  how Dolby is working with OEMs and Content Creators, and more. Continue reading “Pankaj Kedia of Dolby on Importance of Audio for Indian Smartphone users”

Netflix brings Dolby Atmos support starting with Okja

Okja

Netflix is adding Dolby Atmos surround sound support starting with the critically-acclaimed movie Okja. However, not everyone can take advantage of this as for now only Microsoft’s Xbox One and Xbox One S and 2017 LG OLED TVs can stream these titles in the Dolby Atmos format. Continue reading “Netflix brings Dolby Atmos support starting with Okja”

Xbox One now receiving Dolby Atmos support via an update

XboxOneSInline1

Microsoft has apparently started rolling out Dolby Atmos support to the Xbox One console via updates just as it promised during the month of October.

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Lenovo Vibe X3 Announced – Comes in two variants

lenovo_vibe_x3

Lenovo has announced the Vibe X3 which is the successor to the Vibe X2 from last year. The device will be available in two different variants with one end having better features and higher end specifications.

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Dolby to introduce Dolby Atmos sound in smartphones and tablets

Everybody who has seen the movie – ‘Gravity’ in a Dolby Atmos enabled theater, will know how true and amazing the surround sound effect is. Dolby Atmos has been around in the market since 2012 and until now, it has been there in a few theater screens and will become mainstream in the coming days. Dolby is not satisfied with Dolby Atmos taking up just the big screen and they want to bring to your smartphones and tablets.

dolby-atmos Continue reading “Dolby to introduce Dolby Atmos sound in smartphones and tablets”