Thanks to the rapid development in technology, mobile phones are evolving at a faster rate than ever before, and smartphone manufacturers have come a long way in terms of innovation. There are a plethora of smartphones at every price segment and users now have a wide range of options to choose from. Among the key pillars of the smartphone, audio quality also plays a vital role in a purchase decision and with now people working remotely and staying indoors, there is a significant rise in online video consumption. This, in turn, has given rise to the demand for richer smartphone audio quality that consumers do not want to compromise on.
To better understand consumer behaviour, a survey was conducted on what audio means for Indian consumers by CMR (CyberMedia Research) across six cities, including New Delhi, Mumbai, Chennai, Kolkata, Bangalore and Ahmedabad. The focus of this survey was to understand how Indians are consuming content, the importance given to sound quality and what they seek going forward while purchasing their next smartphone.
We had a chance to interact with Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories to know more about these findings, how Dolby is working with OEMs and Content Creators, and more. Continue reading “Pankaj Kedia of Dolby on Importance of Audio for Indian Smartphone users”