Pankaj Kedia of Dolby on Importance of Audio for Indian Smartphone users

Thanks to the rapid development in technology, mobile phones are evolving at a faster rate than ever before, and smartphone manufacturers have come a long way in terms of innovation. There are a plethora of smartphones at every price segment and users now have a wide range of options to choose from. Among the key pillars of the smartphone, audio quality also plays a vital role in a purchase decision and with now people working remotely and staying indoors, there is a significant rise in online video consumption. This, in turn, has given rise to the demand for richer smartphone audio quality that consumers do not want to compromise on. 

To better understand consumer behaviour, a survey was conducted on what audio means for Indian consumers by CMR (CyberMedia Research) across six cities, including New Delhi, Mumbai, Chennai, Kolkata, Bangalore and Ahmedabad. The focus of this survey was to understand how Indians are consuming content, the importance given to sound quality and what they seek going forward while purchasing their next smartphone.

We had a chance to interact with Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories to know more about these findings,  how Dolby is working with OEMs and Content Creators, and more. Continue reading “Pankaj Kedia of Dolby on Importance of Audio for Indian Smartphone users”

Andy Rubin teases a radically re-imagined compact smartphone – GEM

Andy Rubin, creator of Android and CEO of Essential just tweeted out a colorful glimpse into one of the most radically re-imagined compact smartphones we have ever seen. It’s long, it’s thin, there’s a huge camera at the back and also a fingerprint scanner. The guys at Essential call this device “GEM” and the first tweet from Andy (after almost an year) shows how color-shifty the design is. But it didn’t stop there.

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Qualcomm’s Boundless XR is a clear vision of the future

The potential of 5G is immense. What we got to see at the Qualcomm booth regarding this new generation of cellular wireless technology laid down a clear path to the future. Part of that future is what Qualcomm calls “Boundless XR”. XR is short form for extended reality and it includes both virtual reality and augmented reality. So, what is “boundless”? Well, this is where Qualcomm’s expertise comes into play. Using 5G and powerful chips in smartphones, the IP-heavy company demonstrated its plans to break the XR experience from the shackles of wires and beefy computers.

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