When the Samsung first announced the Galaxy Alpha after the Galaxy S5 debacle, it seemed like the company was trying to head in a new direction. For years, it had been criticised about the build quality and plastic materials of its smartphones. The Galaxy Alpha addressed many of those issues but was over-priced and had a lot of shortcomings. Jump to March 2015 when I reviewed the Samsung Galaxy A7 right after the Galaxy S6 and S6 edge announcement and I could see Samsung’s plans falling into place. The A7 was a fresh new take on what a mid-ranger should be and showcased what Samsung is capable of achieving given the right push. Fast forward to today and now we have the second generation i.e A7 (2016) which builds on the same ideals as the original but promises to refine the smartphone and provide a premium experience in a mid-ranger smartphone like never before.
