OPPO India has officially commenced the marketing rollout for its upcoming Reno15 Series with the launch of a new brand campaign titled ‘Live it your way’. The campaign brings back actors Pooja Hegde, Siddhant Chaturvedi, and Ishaan Khatter to headline the promotion, which focuses on spontaneous travel and mobile photography.
Campaign Narrative and Concept
The central film of the campaign is set against the backdrop of Kerala. The narrative begins at a crowded airport where a flight cancellation prompts the three actors to abandon their original itinerary. Instead of waiting, they embark on an unplanned road trip through the state.
The visual storytelling moves through various settings, including forest trails, waterfalls, and local backwaters. The campaign aims to position the Reno15 Series as a tool for “unscripted moments,” emphasizing the device’s utility as a travel companion for capturing spontaneous experiences.
Highlighted Features
The campaign materials highlight several key technical specifications of the Reno15 Series, particularly regarding its imaging system:
- Main Camera: A 200MP primary sensor for high-resolution photography.
- Telephoto: A 3.5x Telephoto Portrait Camera.
- Video: Support for 4K 60fps HDR video recording.
- Front Camera: An ultra-wide selfie camera designed to fit more subjects in the frame.
- Software: The inclusion of an AI Pop-Out feature, which allows for creative photo editing to enhance depth and perspective.
Distribution and Brand Context
OPPO India has launched the film across multiple channels, including digital platforms, cinemas, and Over-The-Top (OTT) streaming services.
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The OPPO Reno series was first introduced in 2019. According to the company, the series currently serves a community of over 130 million users worldwide. The upcoming Reno15 Series is positioned as the next evolution of this portfolio, continuing the brand’s focus on camera innovation and design aesthetics.
Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said:
Reno has always stood for embracing the present, moving fast, staying curious, and expressing yourself without overthinking. ‘Live it your way’ presents that mindset perfectly. It reflects how today’s youth navigate life—pursuing their passions, adapting on the go and enjoying the experience as it comes. The Reno15 Series is built for this rhythm, and this campaign gives a glimpse of how OPPO continues to design technology that fits naturally into the way people live today.