Samsung TV Plus, the free ad-supported streaming TV (FAST) service available in India, has announced the integration of four new channels from Eenadu Television (ETV Network). This collaboration is set to expand the service’s content library, which now features over 150 FAST channels.
ETV Network, a broadcaster in India, provides a range of content including news, music, entertainment for young audiences, and comedy. The addition of these channels is intended to broaden Samsung TV Plus’s offerings in regional content and the arts and music categories.
According to the announcement, this partnership is part of a strategy to provide access to a wider variety of content, aiming to overcome linguistic and geographical barriers.
The partnership between ETV Network and Samsung TV Plus is presented as an example of collaboration between a traditional broadcaster and a smart TV platform. The initiative aims to cater to the evolving digital entertainment landscape in India.
Regarding this, Kunal Mehta, General Manager, Business Development, Southeast Asia & India, Samsung TV Plus, said:
Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new FAST Channels from the ETV Network, we aim to unlock the potential of the South Market and enhance access to the latest content from the world of Telugu entertainment. This collaboration with ETV Network underscores our dedication to this vision.
Bapineedu, CEO, Eenadu Television Pvt Ltd. further added:
At ETV Network, we are passionate about delivering diverse, high-quality entertainment that resonates with our audiences across age groups. With the rapid growth of connected TVs, we are excited to expand our footprint on Samsung TV Plus with the launch of four FAST channels (ETV News, ETV Josh, ETV Music & ETV Comedy). This marks a significant step in our digital journey. We remain committed to a content-first strategy—constantly innovating, testing, and refining our offerings to meet evolving viewer preferences. Our partnership with Samsung TV Plus allows us to deliver curated and personalized content experiences, further strengthening our connection with audiences.