OnePlus expands retail footprint in India with Redington (India) partnership

OnePlus India has announced its partnership with Redington (India) Ltd. to open up more offline stores across India. Redington (India) Ltd. is one of the most popular IT & Mobility distributors in India, serving customers such as Google and Apple. It will now work with OnePlus to enable customers experience and buy the latest OnePlus smartphone devices across many more offline stores throughout the nation.

The partnership will boost OnePlus’s offline footprint across India, in particular Northern and Northeast regions. The company plans to open retail stores in towns in the Northern region like Chandigarh, Agra, Lucknow, Patna and Ludhiana, to Eastern cities such as Guwahati, Bhubaneshwar, and Kolkata, as well as cities in the Northwest region such as Jaipur, Indore, Raipur and Bhopal among others.

Marking the announcement, Vikas Agarwal, General Manager, OnePlus India said:

As India continues to be a significant market for us, we look to partner with the best of market players who share a similar global vision like us to bring top-notch international quality of service to our customers across the nation. Therefore, we are excited to partner with Redington (India) Limited in an effort to bring the best of our premium product experience to our offline based customers throughout India.

Commenting on the partnership, Ramesh Natarajan, JCOO, Redington (India) Limited said:

India has overtaken the United States to emerge as the second-largest market for smartphones and it is no doubt that the market is brimming with opportunity. Our distribution expertise, in a complex and diverse market like India, provides necessary ammunition to lend further creation of value to a fast-growing brand like OnePlus. Redington (India) Limited, is delighted in partnering with OnePlus for distribution of OnePlus Mobility range of products. With our distribution expertise and OnePlus brand recall, we aim to strengthen the offline presence for OnePlus in the best possible manner, resulting in OnePlus becoming a mainstream product for the masses.