OnePlus emerges as the most preferred premium Android smartphone brand in India

A few months back, OnePlus emerged as the top mobile brand in India’s premium smartphone segment. This five-year-old company reached the summit right after capturing 30% of the market.

With that being said, the company has achieved another feat recently as the successful 2018 comes to an end. According to IDC report, OnePlus has emerged as the most preferred premium Android smartphone brand. In addition to it, 90% of OnePlus buyers first choice is OnePlus as it offers the latest specifications, and they trust the brand.

OnePlus enjoys brand loyalty

OnePlus is one of the few companies that enjoys brand loyalty. Talking about brand loyalty, OnePlus enjoys 31%, better than Samsung at 25%. In the premium Android segment, OnePlus was the most preferred brands with 21% of Apple customers shifting to OnePlus.

Reason to buy OnePlus smartphones

Considering the present scenario, most of the people consider purchasing a new smartphone with high RAM and processing speed. OnePlus, as a brand, is a synonym of speed with high RAM. In a survey, users were asked about top reasons why they would consider OnePlus. To that 23% of
respondents wanted to experience a new brand, 17% wanted to try out new features while 12% wanted to experience OxygenOS.

OnePlus 6T – Speed you need!

All said and done, OnePlus launched its most futuristic device with an in-display fingerprint scanner, Optic AMOLED display, powerful and latest hardware, and an enormous camera. It is now available in Midnight
Black, Mirror Black, Thunder Purple and the McLaren Edition on,, Croma stores, Reliance Digital stores and all OnePlus exclusive offline stores.

Price and availability

The OnePlus 6T is available in three variants — 6/128 GB, 8/128 GB and 8/256 GB retailing at Rs. 37,999 for 6/128 GB, Rs. 41,999 for 8/128 GB and Rs. 45,999 for the 8/256 GB variant. The Thunder Purple is a special edition that is available in the 8/128 GB variant, retailing at INR 41999. The OnePlus 6T McLaren Edition is available in a whopping 10/256 GB variant and retails at INR 50,999.

The smartphone is now available for general sales across all channels including, and Reliance Digital, Croma outlets and all OnePlus exclusive offline stores.

Commenting on the smartphone segment, Upasana Joshi, Associate Research Manager, IDC India said:

Word of mouth continues to be the most prominent source influencing the consumer buying behaviour for smartphones. This has been a key factor for the success of brands like OnePlus with their unique go to market approach and spreading the word of mouth augmented by the dedicated fan-based community.

Author: Team FoneArena

A team of mobile geeks