Xiaomi India today announced that it has sold more than 500,000 or 5 lakh units of Mi LED TVs in about six months of launch back in February. This includes Mi LED TV 4 55″, Mi LED TV 4A 32″ and Mi LED TV 4A 43″ sold across mi.com, Flipkart and Mi Home stores. The company said that it has become one of the fastest growing smart TV brands in India
The company has been adding new content to Mi TV. It recently partnered with Viral Fever (TVF) to bring all their content including videos and web-series across all Mi TVs, and partnered with Eros Now to launch monthly subscription plans for Mi TVs starting at Rs. 49.
Commenting on the new achievement, Raghu Reddy, Head – Category and Online Sales, Xiaomi India said:
We are extremely proud to be sharing this milestone with our fans and partners. It took us years of planning to get the hardware design, smart Patchwall User Interface and software partnerships to deliver a truly smart TV experience to our Mi Fans. We are glad that half a million Indians put their faith in a Mi TV in such a short span of time.
Based on what we know, no other brand has ever achieved this in India. We are extremely thankful to all our Mi Fans for their amazing support, and will continue to work hard to constantly outdo ourselves as we have done on many occasions this year. I am especially thankful to our partner Flipkart who have extended their support and made Mi TVs an extremely successful product. One thing I would like to share with our Mi Fans is that this is just the beginning of a beautiful Mi TV journey and there will be many more reasons to celebrate
Sandeep Karwa, Head, TV & Large Appliances, Flipkart:
We are delighted at yet another milestone in Xiaomi and Flipkart partnership that goes a long way; one that began from smartphones and has mushroomed into other product categories. Consumer electronics in India is a complex market to solve for, given post sale forms a very important part of the customer experience journey. Keeping that in mind, Flipkart built an end to end experience leveraging own infrastructure and our partners in the ecosystem, redefining the post facto experience and hence resulting in an overall growth of the TV market and improvement in the penetration into households in the country. This success is a validation from our customers and shows the growing appetite of the market for advanced and affordable products.