Blyk is a mobile advertising company which aims to connect brands with youth. It works with operators to provide deals and offers for end users.Blyk is a shortform for Brands they Like . Now the company has entered the Indian market by partnering with Aircel.
In order to use the service , Aircel users need to purchase a Blyk coupon which costs Rs.74 and comes with lifetime validity in some circles and 1 year in few circles.It then gives you deals and alerts based on your interests. You also get complimentary talktime , PocketInternet and more.