Category: Brands

It’s the numbers season, with various analysis groups releasing their take on the smartphone market for the whole year of 2013. We saw the IDC report recently that the Smartphone market has crossed the 1 billion threshold. In that lineup, we have Canalys reporting that Android dominated 2013 with almost 80% of that whole Smartphone market in 2013, and amongst them, Windows Phone posted the fastest growth, with a 69% rise YoY between the three major platforms. Both Android’s meteoric rise to the top and Windows Phone’s slow rise from the bottom are pretty much known quantities now, but some of the numbers are interesting. The second biggest platform, Apple’s iOS, has almost stagnated with only 7% growth by losing marketshare, whereas Android is steadily growing at 54%, a good 10% above the market growth percentage. This technically means that Android will reach its maximum in about 2 or 3 years if it and the market retains the growth pattern. Yes, it can happen only at the expense of gobbling up other platform’s shares but it begs this question. Will we we start to see saturation in the Smartphone market soon?

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