Category: Apple

It is a ritual. For as far as I can remember, I’ve waited with baited breath and followed every single Apple keynote. Before they had livestreams, there were live blogs. Those who follow me closely, know that I’m extremely critical of the company yet it is undeniable that there is a method to their madness. A seemingly endless ability to create wonder, intrigue and deliver a product that strives for perfection. Widely called the reality distortion field and perhaps rightly so, the magic felt real. Though the half hearted efforts of the last couple of years made many question their faith, we persevered. Yesterdays event though sealed the deal. There was no magic to the small, closed door event where Tim Cook led the show and his partners in crime introduced the new iPhone SE and a smaller iPad Pro. Shattering that distortion field made us see what this was. A hollow bid to lure customers to yet another overpriced piece of hardware.  Continue reading “Hey Apple, Where’s the Magic?”