Tag: Apple

Apple Posts Two New iPhone 5 Television Ads, ‘Orchestra’ and ‘Turkey’

Apple has just released two new iPhone television ads. The ads are called  ‘Orchestra‘ and ‘Turkey‘. Orchestra highlights the microphones and noise canceling technology on the iPhone 5. This technology helps reduce background noise during calls. Turkey focuses on the Share Photo Stream feature of iOS 6.

httpv://www.youtube.com/watch?v=3qBaTYNKluM&feature=player_embedded

Excuse me, maestro? Bring it down please!
Better.
That’s what happens to background noise when you’re making a call on this.
This microphone here picks up the sounds around you and helps turn them down.
So when the world gets noisy, calls sound better.

httpv://www.youtube.com/watch?v=2xHquhlr45w&feature=player_embedded

Well, it’s that time of year again.
You know, picture taking season?
And, with Photo Stream, you can share all the photos you want.
With just the people you want.
It’s as easy as pie. Mmmm… pie.

Both the ads are great, but Apple’s ‘Orchestra’ ad is my favorite. Apple does a fantastic job at explaining the concept of noise canceling with this ad. Simply brilliant.

Apple Might Release iPhone 5S in Mid 2013

According to sources, Apple is expected to unveil the next generation of their iPhone and iPad lineup in mid 2013. This would result in an increase in demand for ICs during the second half half of the first quarter of 2013.

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Google Moving Closer to Submitting Maps App for iOS

Last month, we reported that a Google Maps for iOS app was in alpha testing. Today, The Wall Street Journal reports that a Google Maps app for iOS may be released via the App Store soon as the company is almost done with tweaking the software for Apple’s iOS devices.

“We believe Google Maps are the most comprehensive, accurate and easy-to-use maps in the world,” a Google spokesman said. “Our goal is to make Google Maps available to everyone who wants to use it, regardless of device, browser, or operating system.”

Unlike the Google’s Maps app that was included with iOS 5 and earlier, it is also reported that the new maps app will also offer free turn-by-turn navigation as has been available on Google Maps for Android and which Apple provides in its Maps app.

Smartphone sales rise 47 percent as worldwide phone sales go down 3 percent

Third quarter of the year is usually really bad for mobile phone manufacturers as there are no huge celebrations where people buy devices and it is also the time where new devices are unveiled which will be launched during Christmas. So people tend to wait for Christmas time where all the mobile manufacturers try to bring in their best devices. Gartner’s research shows that mobile phone sales has gone down 3% compared to last year but in the same research smaprtphone sales has gone up 47%.

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Nokia to Launch Free Maps App for iOS

Today, Nokia announced that it will release a new mapping service called “Here” to Apple’s iPhone, iPad, and iPod touch. The HTML5 based maps will offer offline capabilities, voice guided walk navigation, and public transportation directions. Nokia said that Here will be made available for download via the iOS App Store in the coming weeks.

“People want great maps, and with Here we can bring together Nokia’s location offering to deliver people a better way to explore, discover and share their world,” said Nokia President and CEO Stephen Elop. “Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service.”

This new mapping service will also be made available on its own hardware that runs Microsoft’s Windows Phone OS. In addition, Here will also be made available on Google’s Android and Mozilla’s Firefox OS.

Shipping Estimates for iPhone 5 Improve

Minutes after the first batch of iPhone 5 pre-orders went live, shipping estimates were pushed back to 3-4 weeks due to popular demand. Today, for the first time, shipping estimates for new orders of the iPhone 5 placed through Apple’s online store have improved to 2-3 weeks.  The new shipping time applies to both the black and slate as well as the white and silver models, in all three capacities.

This new shipping estimate seems to be in effect for most of Apple’s online stores around the world where the iPhone 5 is sold online.

Apple Airs Two New iPad Mini Television Ads

Today, Apple has started to air two new TV ads for the iPad mini. The company previously released  the “Piano” ad that was shown during the iPad mini media event.

httpv://www.youtube.com/watch?v=9L11hutds-o&feature=player_embedded

The first ad is called “Books“, which demonstrates the abilities of the iPad mini as an e-reader. In the ad, a full-size iPad and the iPad mini are both side-by-side opening and closing books in iBooks. As MacRumors points out, the ad uses classy pairings of books to show comparisons between the larger and smaller iPads:  The Sun Also Rises and The Valley of the Moon; East of Eden and How the West Was Won; and, Moby Dick and Gone Fishing.

httpv://www.youtube.com/watch?v=fdmkhzGD-ZA&feature=player_embedded

The second ad is called “Photos“, which uses a similar side by side presentation style as the other two iPad mini ads. This ad shows off iPhoto for iOS with the 60’s classic song Two of a Kind by Bobby Darin and Johnny Mercer in the background.

 

Apple and HTC enter 10 year cross licensing agreement, settle patent litigation

To put an end to their long pending patent dispute, HTC and Apple have entered into a global settlement which includes a 10 year cross licensing agreement. The news was revealed in a join statement released by HTC and Apple. The deal covers all current and future patents by the companies.

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Apple iPad mini Unboxing

The Apple iPad mini was announced on October 23rd and was launched across select countries worldwide on November 2nd. We managed to get our hands on the device and bring this unboxing for you.We have both the white and black versions of the iPad mini with us and we will also be comparing it with Nexus 7 and the iPad 2.

httpv://www.youtube.com/watch?v=_XK3qOCp8XQ

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iPad mini First Impressions and Photos

I received my iPad mini in the mail yesterday. Later next week, I will publish my review, but here are my first initial impressions for now:

  • I like the form factor a lot. It is easy to hold in one hand and typing with two hands is a breeze.
  • The iPad mini feels great, smooth, and really durable. It doesn’t feel cheap at all like the other seven inch tablets out there.
  • The device is very light weight.
  • It is a bliss to use.
  • Existing iPad apps already work on the iPad mini without any updates, which is a huge win for developers and customers.
  • iPad mini charges really fast.
  • The screen is no Retina display, but it is much more crisper than the iPad 2’s display. First time buyers won’t even notice the difference.
  • Switching between apps is fast and I have not noticed any issues of lag.
  • Battery life is great.
  • The entire iPad mini experience feels very polished.

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Apple iPhone 5 launched in India

At events across the country, the long awaited iPhone 5 has been launched in India. Featuring a larger 4″ screen and a much more powerful A6 processor, the iPhone 5 is a major step up from the iPhone 4S. The phone is now incredibly slim with a thickness of just 7.6mm. The svelte smartphone is also remarkably light weighing just 112gms.

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Apple Releases iOS 6.0.1

Just one day before the launch of the iPad mini and fourth-generation iPad, Apple has released iOS 6.0.1. This updates includes fixes for a keyboard screen glitch, camera flash issues, and more.

This update contains improvements and bug fixes, including:

– Fixes a bug that prevents iPhone 5 from installing software updates wirelessly over the air
– Fixes a bug where horizontal lines may be displayed across the keyboard
– Fixes an issue that could cause camera flash to not go off
– Improves reliability of iPhone 5 and iPod touch (5th generation) when connected to encrypted WPA2 Wi-Fi networks
– Resolves an issue that prevents iPhone from using the cellular network in some instances
– Consolidated the Use Cellular Data switch for iTunes Match
– Fixes a Passcode Lock bug which sometimes allowed access to Passbook pass details from lock screen
– Fixes a bug affecting Exchange meetings

iPhone 5 users are first required to install an “updater” application to fix a bug that would otherwise prevent over-the-air updates. After it is installed, users can update to iOS 6.0.1 from their devices.

Scott Forstall leaving Apple next year, Jony Ive to lead Human Interface

In a huge management rejig today , Apple announced a lot of changes to the company leadership. Long time Apple employee Scott Forstall who is SVP of iOS  software is leaving Apple after 15 years next year and will be an advisor to CEO Tim Cook in the interim period. John Browett SVP of Retail is also leaving the company after barely 6 months.

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