OPPO India has launched its new festive brand campaign, ‘Tum Jagmagao,’ featuring actors Ranbir Kapoor and Jitendra Kumar. The campaign focuses on the theme of reconnecting with one’s authentic self amidst the festive season. According to the company, the initiative aims to highlight the moments of inner reflection and genuine connection during Diwali.
The campaign is centered around a brand film launched across OPPO India’s social media channels and select OTT platforms. The film’s narrative follows Ranbir Kapoor’s character as he takes a brief trip to his childhood home for the festival. Initially portrayed as hurried and disconnected, his visit evolves into a journey of self-discovery as he revisits old memories and reconnects with past friendships. The story culminates in his realization that true festive happiness stems from inner joy.
Integrated into the film’s narrative are the OPPO Reno14 5G Diwali Edition and the OPPO F31 Pro+ 5G smartphones. The devices are shown facilitating connections and capturing moments. The Reno14 5G Diwali Edition’s 3.5x Telephoto Camera is used to capture candid shots, while the OPPO F31 Pro+ 5G is featured for its clear video calling capabilities, attributed to its network connectivity and battery life.
In conjunction with the campaign, OPPO has launched new products for the festive season. The OPPO Reno14 5G Diwali Edition features a design inspired by Indian cultural elements such as mandala art and peacock motifs. A key feature highlighted by the company is the industry’s first Heat-Sensitive Colour-Changing Technology for the Indian market.
Additionally, OPPO recently introduced the F31 Series, which includes the F31 Pro+, F31 Pro, and F31 models. The series is described as having a durable design, consistent performance, and comes in festive-inspired colours, including Desert Gold.
Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said:
Tum Jagmagao reflects OPPO’s commitment to empowering people to live fully and shine from within. The campaign embodies the spirit of Diwali as a time to embrace your true self and celebrate the occasions that define us, together with the people who matter most. With the Reno and F31 Series, we present not just devices, but companions that help capture, share, and relive the instances that make life brighter and celebrations truly memorable.
Ranbir Kapoor added:
Tum Jagmagao captures the essence of Diwali, the joy of rediscovering yourself in the little moments that truly matter. Having collaborated with OPPO over the years, I have always admired how the brand celebrates authenticity and meaningful experiences, and this campaign brings that spirit alive beautifully.
Jitendra Kumar added:
Tum Jagmagao is all about embracing the simple, honest moments that make Diwali special. Being part of this campaign reminded me how the festival is not just about celebrations, but about reconnecting with yourself, and cherishing the people and memories that truly light up our lives.