Hisense India, popular for its consumer electronics and home appliances, has announced a strategic partnership with Sathya Agencies, one of the largest retail chains in South India. This collaboration will significantly expand the availability of Hisense products across the region.
Under this new agreement, Hisense’s extensive range of televisions, air conditioners, and upcoming product lines will now be available for purchase at all 375 Sathya showrooms. These retail outlets are spread across the key southern states of Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and the union territory of Puducherry.
The partnership is designed to leverage Sathya Agencies’ deep-rooted regional presence and omnichannel retail strategy, which includes a strong network of physical stores and online platforms. By joining forces, Hisense India aims to effectively tap into the rapidly growing consumer demand in South India for electronics and home appliances that feature modern technology at accessible price points.
This retail expansion is a key component of Hisense India’s broader strategy to reinforce its commitment and footprint in the Indian market. The company has also made significant investments in local manufacturing.
In a move supporting the government’s “Make in India” initiative, Hisense has partnered with EPACK Durable to establish a state-of-the-art manufacturing facility in India. This plant is dedicated to producing air conditioners and home appliances using the brand’s proprietary technology and design expertise.
To complement its sales and manufacturing efforts, Hisense India has focused on enhancing its post-purchase customer experience. The company has entered into a crucial partnership with Reliance resQ, the service division of Reliance Retail.
This alliance ensures a robust, nationwide after-sales support system, providing service across a vast network that covers over 19,000 pin codes.
Commenting on this, Pankaj Rana, CEO of Hisense India, said:
At Hisense India, we are on a mission to make high-quality, technology-rich products accessible to every Indian household. This partnership with Sathya Agencies is a major step forward in that journey. As a brand, we are committed to standing true to our global legacy of innovation while addressing the unique needs and challenges of Indian consumers at an affordable price point. Whether it’s our premium TVs or our energy-efficient air conditioners, we want every product to reflect our promise of performance, value, and trust. With this expansion, we’re not just building a retail network, we’re building relationships. We want Hisense to be a name that’s loved by every Indian family, backed by strong brand storytelling and a consistent customer experience.
Johnson Asaria, Managing Director, Sathya Agencies Pvt. Ltd,said:
At Sathya, our commitment has always been to bring the advanced technology to our customers. Our partnership with Hisense India is a significant step forward in that journey. It enables us to offer the latest innovations across our showrooms and strengthens our promise of delivering modern, high-quality solutions for today’s evolving homes. We’re confident this collaboration will create immense value for our customers across South India, and we look forward to building a strong, long-term relationship with the Hisense team.