Tablet sales in India declined 16 per cent year-on-year to around 7.6 lakh units during January-March, according to latest report from CMR. The research firm cited lack of promotional activities by device makers as one of the main reasons for the decline.
The tablet shipments in the March quarter were also down by 6 percent compared to the previous October-December quarter. Datawind continued the lead by grabbing 34% tablet market share. iBall was at number two position with 16 percent market share, followed by Samsung with a 15 percent market share.
4G and 3G-based tablets witnessed sequential increase of 15 percent and 31 percent in terms of units shipped. On the other hand, 2G and Wi-Fi based tablets saw a sharp decline of 62 percent and 33 percent, respectively, as compared to the previous quarter. 4G tablets segment will constitute 50 percent of the market by the end of this year, the report added.
Menka Kumari, who is the lead analyst at the tablet research group at CMR.
The continuous decline in the Tablet space could be attributed to the lack of promotional activities in the space. Aadhaar has, of course, provided a lot of impetus to the market, but at the same time B-To-C consumption entirely depends on the promotional activities and some exciting features. Aadhaar has led to a rise in government orders, which is a positive factor for the market.