Adobe has scooped up stock photo service Fotolia for $800 million in cash. The privately held service boasts of 34 million royalty-free photos, images, graphics and HD video.
“The acquisition of Fotolia will reinforce Creative Cloud’s role as the preeminent destination for creatives. Creative Cloud is becoming the go-to marketplace for the creative community to access images, videos, fonts and creative talent, through critical creative services like Fotolia and our new Creative Talent Search capabilities.”
said David Wadhwani, senior vice president, Digital Media, Adobe in a statement.
The Fotolia deal is aimed at enhancing Creative Cloud and Adobe will integrate it into Creative Cloud subscription service. Founded in 2004, Fotolia will continue to remain as a standalone stock service. The integration with Creative Cloud is expected to close sometime in February 2015, the second half of Adobe’s 2015 fiscal first quarter.
Fotolia is currently owned by Kohlberg Kravis Roberts & Co. L.P., TA Associates. It operates in 23 countries and has websites in 14 languages. Adobe acquired photo editing startup Aviary in September this year