Nothing and KEF have announced a new partnership aimed at developing innovative sound products by combining their strengths in design and audio engineering.
The UK-based brands said they are working together to create devices that deliver precise sound and a distinct design experience. Nothing, known for its unique approach to consumer tech, will benefit from KEF’s 60 years of experience in high-fidelity audio.
The collaboration is seen as a step forward for both companies. Nothing plans to expand into more audio categories, while KEF looks to reach a wider audience through products co-developed with Nothing. The two brands said they are already working on several joint products that focus on both sound quality and design.
“This is a long-term effort,” the announcement noted, adding that more details will be revealed in the coming months.
Speaking on the collaboration, Andrew Freshwater, Head of Smart Products Marketing at Nothing, said:
KEF is one of the most respected names in audio, and we’re excited to join forces with them as we continue to grow Nothing’s audio journey. By blending KEF’s decades of expertise with our design-first approach to technology, we’re setting the stage for a new benchmark in everyday listening. The products launching later this year will mark the beginning of an exciting chapter for both our collaboration and the future of Nothing Audio.
Commenting on the partnership, Grace Lo, President & Head of Global Marketing at KEF, said:
At KEF, we’ve always believed in the power of exceptional sound to inspire and connect people. This collaboration gives us the opportunity to bring our acoustic heritage into a new context — working with a brand that shares our focus on innovation, quality, and design. Together, we’re aiming to reshape how premium audio is experienced by the next generation.