News from India the most happening mobile market
Apple has introduced a new Pride Collection featuring a Pride Edition Sport Loop for Apple Watch, a Pride Luminance watch face, and matching wallpapers for iPhone and iPad. The collection is designed to mark Pride Month and beyond, while Apple also notes its financial support for organisations serving LGBTQ+ communities. Continue reading “Apple launches new Pride Edition Sport Loop, watch face and wallpapers”
Canon India has announced an exclusive strategic partnership with Wavesight, a specialist in integrated video communication and evidence management platforms. Under this agreement, Canon India will distribute Wavesight’s “HawkEye” body-worn cameras nationwide, targeting law enforcement agencies, defense and paramilitary forces, and enterprise customers. The alliance aims to deliver a secure, field-ready platform for real-time video monitoring, critical communication, and digital evidence management. Continue reading “Canon India partners with Wavesight to distribute HawkEye body-worn cameras”
BenQ India has launched the MOBIUZ EX271QZ, a 27-inch QHD QD-OLED gaming monitor designed to combine high-speed responsiveness with visual output focused on creative intent. Continue reading “BenQ MOBIUZ EX271QZ 27″ QHD 500Hz QD-OLED gaming monitor launched in India”
Vi has announced the addition of a Microdrama category to its content aggregator platform, Vi Movies & TV. Launched in partnership with the Bullet Microdrama App, the new offering is designed to address the increasing consumer demand for mobile-first, short-form serialized content.
The introduction of this category aligns with the growing consumption of microdramas among smartphone users in India. According to industry reports cited by the company, India accounted for 11% of global microdrama platform downloads in the first quarter of 2025, reaching a total of 35 million downloads.
Industry projections indicate significant expansion for the domestic microdrama market:
2026 Estimated Value: $1.5 billion
2030 Estimated Value: $4.5 billion
This market growth is expected to be driven by increasing adoption in Tier II and Tier III cities, engagement from younger demographics, and shifting media consumption habits. Current metrics for the category show average daily watch times ranging between 40 and 90 minutes, with series completion rates reportedly exceeding 90%.
The addition of microdramas expands Vi Movies & TV’s existing content portfolio, with a specific focus on enhancing its free content offerings. The platform currently allows subscribers to access a mix of free and premium content from over 20 Over-The-Top (OTT) services through a single interface.
Partner platforms integrated into the Vi Movies & TV app include:
JioHotstar
SonyLIV
ZEE5
Amazon MX Player
In addition to these streaming services, the platform provides access to more than 400 live television channels, functioning as an aggregator to consolidate user subscriptions.
The new microdrama catalog on Vi Movies & TV will feature multilingual content across several genres, including romance, drama, thriller, and comedy, catering to various regional preferences.
Initial Title Line-up:
| Title | Available Languages |
| Rickshaw Romeo | Hindi, English |
| AutoRaja | Telugu, Kannada, Hindi, English |
| Lady Boss | Tamil, Telugu, Malayalam, English |
| Comedy Couple | Hindi |
| Sweet 16 | Bengali |
Note: Access to the microdrama catalog is available directly through the Vi Movies & TV application via the Bullet Microdrama App integration.
Through this launch, Vi aims to consolidate its position as a digital content aggregator by diversifying the entertainment formats available on its platform and adapting to current consumer viewing trends.
OnePlus has announced its Summer Sale in India, offering price reductions, instant bank discounts, exchange offers, and no-cost EMI options across smartphones, tablets, and audio devices. Continue reading “OnePlus Summer Sale: Deals on smartphones, tablets and more”
After last week’s teasers, CMF has confirmed that the CMF Watch 3 Pro smartwatch will launch in India on May 6th. The company teased the India launch of the smartwatch back in January, months after it was introduced back in July last year. Continue reading “CMF Watch 3 Pro to launch in India on May 6th”
Portronics has launched the Sky Cast, a Type-C to HDMI screen casting device designed to enable large-screen connectivity for presentations, streaming, gaming, and general viewing. Continue reading “Portronics Sky Cast Type-C to HDMI screen casting device launched”
Amazon has announced a major expansion of its ultra-fast delivery service, Amazon Now, scaling its operations to reach 100 cities across India. To facilitate this growth, the company is expanding its specialized fulfillment infrastructure to include over 1,000 micro-fulfillment centers (MFCs) nationwide. Continue reading “Amazon Now delivery service expands to 100 Indian cities”
Amazon has announced that its annual Prime Day event will take place in India in July 2026, marking the tenth edition of the sale in the country. The event will provide Prime members with access to discounts, new product launches, and promotional offers across multiple consumer categories, including electronics, kitchen appliances, beauty, fashion, and daily grocery essentials. Continue reading “Amazon Prime Day 2026 set for July in India”
JUST CORSECA has launched the JC Wall Art Wireless Speaker (JST 912) and JC Sounddrum TWS earbuds (JST 452) in India. The new products combine audio functionality with practical design, targeting everyday home use. Continue reading “JUST CORSECA Wall Art wireless speaker and Sounddrum TWS earbuds launched”
motorola has expanded its connected device lineup in the Indian market with the launch of the moto buds 2 plus, after it was introduced in March at the MWC 2026. The new wireless earbuds are positioned to offer a range of audio, connectivity, and smart features designed for both personal and professional use. Continue reading “moto buds 2 plus with Sound by Bose, Dual Drivers, up to 55dB ANC, LHDC launched in India for Rs. 5999”
Smart devices manufacturer Qubo has announced that Indian cricketer KL Rahul and actor Athiya Shetty have joined the company as strategic investors. Continue reading “Qubo secures strategic investment from KL Rahul and Athiya Shetty”
Ai+ Smartphone has announced that the Nova 2 5G and Nova 2 Ultra 5G will be restocked and available for purchase starting May 1, 2026, at 12:00 PM. Both devices, which fall under the company’s Nova Series, will be sold exclusively through Flipkart and at select retail locations. Continue reading “Ai+ Nova 2 5G and Nova 2 Ultra 5G back on sale on May 1st”
After a long wait, CMF has confirmed that the CMF Watch 3 Pro smartwatch is finally launching in India. The company teased the India launch of the smartwatch back in January, months after it was introduced back in July last year. Continue reading “CMF Watch 3 Pro is finally coming to India”
V-Guard Industries Ltd has launched the Zivardo 100 air cooler in India. The product is designed for use in larger indoor spaces such as living rooms, offices, and halls, especially during high summer temperatures. It focuses on high-capacity cooling, durability, and practical usage under Indian conditions. Continue reading “V-Guard Zivardo 100 air cooler with 100L tank and 20m air throw launched”
