iPhone 15 Pro Max’s BoM cost is 8% more than 14 Pro Max: Counterpoint

Counterpoint Research’s Teardown and BoM Analysis Service reveals that the total bill of materials (BoM) cost for producing an 8GB+256GB iPhone 15 Pro Max is $37.7. This marks an 8% increase compared to the 6GB+256GB iPhone 14 Pro Max launched last year. Continue reading “iPhone 15 Pro Max’s BoM cost is 8% more than 14 Pro Max: Counterpoint”

Apple reveals how ‘Scary Fast’ event was shot on iPhone 15 Pro Max

At Apple’s recent “Scary Fast” event, where the new MacBook Pro and 24-inch iMac took center stage, a behind-the-scenes star was hard at work. All the presenters, breathtaking locations, and drone footage for the event were filmed using the iPhone 15 Pro Max. The footages were then edited on Mac computers. Continue reading “Apple reveals how ‘Scary Fast’ event was shot on iPhone 15 Pro Max”

iOS 17.1 RC released, to resolve iPhone display issue

Apple has sent out the release candidate versions of iOS 17.1 and iPadOS 17.1 to developers and public beta testers for testing. This comes a week after the third beta versions were released. Continue reading “iOS 17.1 RC released, to resolve iPhone display issue”

Apple iPhone 15 Pro and iPhone 15 Pro Max with A17 Pro 3nm chip, Action Button announced; India price starts at Rs. 1,34,900

Apple has announced the iPhone 15 Pro and 15 Pro Max successor of last year’s iPhone 14 Pro models along with the iPhone 15, both with new Titanium design, A17 Pro chip, customizable Action Button, USB 3 Type-C, all-new 5x Telephoto camera for Max and more, while retaining the same display with Dynamic Island.  Continue reading “Apple iPhone 15 Pro and iPhone 15 Pro Max with A17 Pro 3nm chip, Action Button announced; India price starts at Rs. 1,34,900”

iPhone 15 Pro could cost nearly $300 more than iPhone 15

Apple is gearing up to reveal the iPhone 15, along with updated watches and AirPods, this week. This move is aimed at encouraging users to opt for higher-priced models, which could boost the company’s revenue, as discussed by tech expert Mark Gurman in his recent Bloomberg report. Continue reading “iPhone 15 Pro could cost nearly $300 more than iPhone 15”

iPhone 15 Pro Max could claim 35-40% of shipments driven by Periscope lens

Apple is aiming to make the high-end iPhone 15 Pro Max constitute around 35-40% of the initial shipments for the iPhone 15 series, set to launch next month, according to analyst Ming-Chi Kuo, . Continue reading “iPhone 15 Pro Max could claim 35-40% of shipments driven by Periscope lens”

iPhone 15’s USB-C port could feature Thunderbolt support

The iPhone 15 might come with a USB-C port supported by a Thunderbolt/USB4 Retimer chip, according to a recent report from ChargerLAB. Continue reading “iPhone 15’s USB-C port could feature Thunderbolt support”