YU has officially launched YUNIQUE, the company’s latest budget smartphone, after the registration page went live early. It has a 4.7-inch (1280 x 720 pixels) IPS display at 312 ppi, is powered by a Quad-Core 64-bit Qualcomm Snapdragon 410 processor and runs on stock Android 5.1 (Lollipop). It doesn’t run on Cyanogen OS out of the box like other YU smartphones, but you can upgrade to Cyanogen OS 12.1 based on Android 5.1.1 (Lollipop) by heading to YU service centres for free, flashable ROM will be available in future. It features a 8-megapixel auto focus rear camera with LED Flash and a 2-megapixel front-facing camera.
YU YUNIQUE specifications
- 4.7-inch (1280 x 720 pixels) IPS Fully Laminated display with Corning Gorilla Glass 3 protection
- 1.2 GHz Quad-Core 64-bit Qualcomm Snapdragon 410 (MSM8916) processor with Adreno 306 GPU
- 1GB RAM, 8GB internal memory, expandable memory up to 32GB with microSD
- Dual SIM
- Stock Android 5.1 (Lollipop) or Cyanogen OS 12.1
- 8MP rear camera with LED Flash, f/2.0 aperture
- 2MP front-facing camera, 83-degree wide-angle lens, f/2.4 aperture
- Dimensions: 134.5×67.5×8.3mm; Weight: 128g
- 3.5mm audio jack, FM Radio
- 4G LTE, 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS
- 2000mAh battery
The YU YUNIQUE comes Black color and is priced at Rs. 4,999. It also comes with double data offer for Airtel customers. The smartphone will go on sale starting from September 15th through flash sale on Snapdeal. Registrations for the sale begins today at 6PM. YUNIQUE is one of the affordable 4G smartphones in the country that competes with the Phicomm Energy 653 that was launched last month for the same price.
Commenting on the launch, Rahul Sharma, Founder, YU Televentures said:
India is at the tipping point of digital revolution and we expect 4G technology to push internet usage to an unprecedented level. Consumer demand is constantly shifting towards devices offering multi-tasking capabilities, 24×7 data connectivity with increased video consumption and real-time mobility solutions. However to boost adoption, 3 key things including price, product and reach are important. I feel that with YUNIQUE being available at 4,999 through a partner like Snapdeal that has the farthest reach, we have a compelling preposition to delight the consumer.
Commenting on the partnership with YU, Kunal Bahl, Co-founder & CEO, Snapdeal said:
We are extremely excited about our partnership with YU, a brand that has truly redefined the technology experience. Priced attractively, YUNIQUE comes packed with features and is sure to capture the interest of users looking to migrate to 4G technology. Together with YU, we look forward to bringing in more revolutionary and game changing gadgets and services for our customers across the country. We have seen an enthusiastic response from customers in the pre-launch phase and we are confident that we will see tremendous response towards its launch.