ASUS has reported a 167% month-on-month growth on Instamart between January and February 2026, reflecting a growing consumer shift toward purchasing laptops through quick-commerce platforms. The company also maintained steady performance in Q1 2026, supported by consistent demand across categories.
ASUS records 167% MoM growth on Instamart
- 167% month-on-month growth recorded between January and February 2026
- Strong performance sustained through Q1 2026
- Growth driven by rising demand for laptops on quick commerce platforms
- Southern and western markets lead demand, including Bengaluru, Kolkata, and Hyderabad
- Delhi and Mumbai together contribute over 95% of total share
- Accessories segment also shows steady growth
- Expansion into cities such as Jaipur, Kochi, Goa, and Noida, along with Tier 2 markets
- Products launched on Instamart less than a year ago with consistent growth since
Regional expansion and category growth
Growth has been driven by southern and western markets, with key cities leading demand. Metro markets such as Delhi and Mumbai together account for over 95% of the overall share.
In addition to laptops, ASUS is also seeing growth in its accessories portfolio, supported by expansion into additional cities and Tier 2 markets, reflecting increasing consumer adoption and improved accessibility.
Platform growth and retail strategy
ASUS has recorded consistent growth on Instamart since launching on the platform less than a year ago and continues to expand its product portfolio to improve accessibility and streamline the purchase experience.
To strengthen its retail presence, ASUS is expanding pin code coverage across India, extending beyond major cities into smaller regions, including talukas, while following a multi-channel strategy across ASUS Exclusive Stores, large-format retail outlets, e-commerce platforms, and quick commerce channels.
Commenting on the growth, Arnold Su, Vice President, Consumer and Gaming PC, System Business Group, ASUS India, said:
At ASUS, we continue to align closely with how consumer preferences are evolving, particularly in urban markets where convenience is becoming increasingly significant. Our strong growth on Instamart reflects this shift, along with the confidence consumers place in ASUS for performance-driven devices. We are also seeing encouraging traction in our accessories category as we expand into newer markets and will continue to build on this momentum.
Speaking on the growth, Manender Kaushik, AVP, Category Instamart, said:
Urban consumers increasingly value convenience and enabling access to ASUS devices and accessories through Instamart reflects our continued efforts to expand selection on the platform beyond everyday essentials. We’re encouraged by the early momentum this has seen and remain focused on working with brands and sellers to enhance the range of technology products available to users on the platform.