OnePlus today announced that it has decided not to increase the price of OnePlus One in India even after the Indian government has increased the excise duty on mobile phones imported into India. The company recently increased the price of both the 16GB and 64GB models in European countries that uses euro as currency as a result of falling value of the Euro.
Commenting on the announcement of no price hikes, Vikas Agarwal, General Manager – India, OnePlus, said:
In line with our #NeverSettle philosophy and long term commitment to the Indian market, we assure our users that we are constantly evaluating what works best for them; part of that is to continue to make the One available at an attractive price point. It is an ambitious step for a young startup, but for us it’s about returning maximum value to our users by offering them great products and unique experiences.
The OnePlus One currently retails at Rs. 18,999 for the 16GB model and Rs. 21,999 for the 64GB model. It is available only though invite-only method in India, which requires India-specific invite. It conducts open sale even in India every few weeks, where users can purchase the smartphone without an invite for a limited period.