Vi completes mobile network rollout across Mumbai Metro Aqua Line 3

Vodafone Idea (Vi) has announced that it has completed the deployment of its mobile network across the entirety of Mumbai Metro’s Aqua Line 3, after the initial rollout last week. Continue reading “Vi completes mobile network rollout across Mumbai Metro Aqua Line 3”

Vi 5G services launched in Coimbatore, Tiruppur and Vellore

Following its recent 5G rollout in Chennai, the Union Territory of Puducherry, Trichy, and Salem, telecom operator Vodafone Idea (Vi) has announced the expansion of its 5G services to Coimbatore, Tiruppur, and Vellore. Continue reading “Vi 5G services launched in Coimbatore, Tiruppur and Vellore”

Vi restores mobile network coverage across Mumbai Metro Aqua Line 3

Vodafone Idea (Vi) has officially restored its mobile network services across a major portion of Mumbai Metro’s Aqua Line 3, spanning 16 stations from Aarey JVLR to Acharya Atre Chowk. Continue reading “Vi restores mobile network coverage across Mumbai Metro Aqua Line 3”

Vi 5G expands to Bhopal following Indore and Gwalior launch

Vodafone Idea (Vi) has officially expanded its 5G network services to Bhopal, Madhya Pradesh. This rollout follows the company’s recent 5G launches in Indore and Gwalior, marking a continuous expansion of its next-generation network footprint across the state. Continue reading “Vi 5G expands to Bhopal following Indore and Gwalior launch”

Vi partners with Meta to deploy network-based authentication across platforms

Vodafone Idea (Vi) has announced the integration of Silent Mobile Verification (SMV) capabilities across Meta platforms, including WhatsApp, Facebook, and Instagram. The network-based authentication technology is designed to provide password-less digital experiences for Vi subscribers using these applications. Continue reading “Vi partners with Meta to deploy network-based authentication across platforms”

Vi expands 5G network footprint across West Bengal

Vodafone Idea (Vi) has announced a significant expansion of its fifth-generation (5G) network across West Bengal and neighboring regions, building on its initial rollouts in Kolkata and Siliguri last year. Continue reading “Vi expands 5G network footprint across West Bengal”

Vi expands postpaid International Roaming portfolio with new flexible plans

Vi has announced the introduction of new flexible International Roaming (IR) packs for its postpaid user base. The newly launched packs are structured around 7-day, 14-day, and 21-day validities, aiming to accommodate the varying schedules of international travelers. Continue reading “Vi expands postpaid International Roaming portfolio with new flexible plans”

Vi rolls out Edu+ prepaid plans with PhysicsWallah

Vi has announced a strategic partnership with education platform PhysicsWallah to introduce Vi Edu+, a prepaid offering that combines mobile connectivity with digital learning benefits. The company says this is India’s first EdTech-enabled telecom offering designed to make structured digital learning more accessible for students. Continue reading “Vi rolls out Edu+ prepaid plans with PhysicsWallah”

Vi Movies & TV gets microdramas with Bullet app partnership

Vi has announced the addition of a Microdrama category to its content aggregator platform, Vi Movies & TV. Launched in partnership with the Bullet Microdrama App, the new offering is designed to address the increasing consumer demand for mobile-first, short-form serialized content.


Market Context and Growth Projections

The introduction of this category aligns with the growing consumption of microdramas among smartphone users in India. According to industry reports cited by the company, India accounted for 11% of global microdrama platform downloads in the first quarter of 2025, reaching a total of 35 million downloads.

Industry projections indicate significant expansion for the domestic microdrama market:

  • 2026 Estimated Value: $1.5 billion

  • 2030 Estimated Value: $4.5 billion

This market growth is expected to be driven by increasing adoption in Tier II and Tier III cities, engagement from younger demographics, and shifting media consumption habits. Current metrics for the category show average daily watch times ranging between 40 and 90 minutes, with series completion rates reportedly exceeding 90%.

Platform Integration and Content Portfolio

The addition of microdramas expands Vi Movies & TV’s existing content portfolio, with a specific focus on enhancing its free content offerings. The platform currently allows subscribers to access a mix of free and premium content from over 20 Over-The-Top (OTT) services through a single interface.

Partner platforms integrated into the Vi Movies & TV app include:

  • JioHotstar

  • SonyLIV

  • ZEE5

  • Amazon MX Player

In addition to these streaming services, the platform provides access to more than 400 live television channels, functioning as an aggregator to consolidate user subscriptions.

Initial Microdrama Catalog

The new microdrama catalog on Vi Movies & TV will feature multilingual content across several genres, including romance, drama, thriller, and comedy, catering to various regional preferences.

Initial Title Line-up:

Title Available Languages
Rickshaw Romeo Hindi, English
AutoRaja Telugu, Kannada, Hindi, English
Lady Boss Tamil, Telugu, Malayalam, English
Comedy Couple Hindi
Sweet 16 Bengali

Note: Access to the microdrama catalog is available directly through the Vi Movies & TV application via the Bullet Microdrama App integration.

Through this launch, Vi aims to consolidate its position as a digital content aggregator by diversifying the entertainment formats available on its platform and adapting to current consumer viewing trends.

Vi 5G services launched in Chennai; roll out in more Tamil Nadu cities and Pondicherry by May

Vi has officially launched its 5G services in Chennai. With this deployment, Vi’s 5G network is now active in all five major Indian metropolitan cities—Mumbai, Delhi-NCR, Bengaluru, Kolkata, and Chennai—as well as 50 other cities nationwide. Continue reading “Vi 5G services launched in Chennai; roll out in more Tamil Nadu cities and Pondicherry by May”

Vi 5G to roll out in 90 additional cities by May 2026

Vodafone Idea (Vi) has announced plans to expand its 5G network to 90 additional cities by May 2026. This rollout will increase the company’s total 5G coverage footprint from 43 cities across 17 priority circles to 133 cities nationwide. Continue reading “Vi 5G to roll out in 90 additional cities by May 2026”

Vi expands 5G footprint in Punjab with Golden Temple launch

Vi has officially rolled out its 5G network services at the Golden Temple in Amritsar. The deployment aims to provide high-speed connectivity to accommodate the communication and data needs of the high volume of daily visitors at the site. Continue reading “Vi expands 5G footprint in Punjab with Golden Temple launch”

Vi announces 3-year partnership with Chennai Super Kings

Vi has officially announced a new partnership with the Chennai Super Kings (CSK) ahead of the upcoming cricket league season. The collaboration is positioned as a strategic brand initiative designed to deepen Vi’s cultural relevance, connect with cricket audiences, and leverage its connectivity to facilitate unique fan experiences. Continue reading “Vi announces 3-year partnership with Chennai Super Kings”

Vi expands strategic partnership with Ericsson for network augmentation and postpaid transformation

Vodafone Idea (Vi) has announced an extension of its strategic partnership with Ericsson to modernize its network infrastructure and overhaul its postpaid billing services. The collaboration aims to support Vi’s ongoing network expansion across the country while transitioning its legacy IT systems to cloud-native platforms. Continue reading “Vi expands strategic partnership with Ericsson for network augmentation and postpaid transformation”

Vi 5G services now available in all 14 districts in Kerala

Vi has announced the statewide expansion of its 5G network in Kerala, extending coverage to all 14 districts. This rollout follows the initial launch of services in major hubs such as Kochi, Thiruvananthapuram, Kozhikode, and Malappuram, marking a shift from select urban coverage to a broader statewide presence. Continue reading “Vi 5G services now available in all 14 districts in Kerala”