Yahoo has given its mobile search engine a makeover that focuses more on offering richer content. The update aims at taking users “take action right away”.
Yahoo has partnered with third party keyboard TouchPal for improved mobile search capabilities for Android users. The partnership brings tight integration with the popular TouchPal keyboard for one touch access to the Yahoo Search ecosystem.
Yahoo will no longer support Yahoo Mail in the built-in iOS mail app for devices running iOS 4 and older. Support for Mail and Contacts syncing on older Mac and iOS devices will be discontinued after June 15.
While the conventional way of using biometric scanners involve using a persons fingerprints, the other parts of a persons body can also be used in a similar way. Now researchers from Yahoo have found a way to use this as an advantage by turning your smartphone screen into a biometric scanner.
Yahoo CEO Marissa Mayer thinks that Yahoo can take on mobile search/personal assistants such as Apple’s Siri, Google’s Google Now and Microsoft’s Cortana.
Yahoo has revised its search partnership with Microsoft with some changes. The duo will renew their search alliance started in 2009 and under the partnership, Microsoft will continue to provide search results for Yahoo.
Yahoo and Microsoft are re-negotiating on search alliance agreement signed in 2010. The duo have agreed to push back the deadline for renewing their Web search alliance another month.
Yahoo has announced that it will introduce end-to-end encryption to its Yahoo Mail service by the end of this year. The company has released the source code for a plugin that will enable end-to-end encryption of email.
Yahoo has introduced a Mobile developer suite- a set of tools that pulls in Flurry analytics. It is built on five products to help developers, measure, advertise, monetize and enhance their apps.
Yahoo for iPhone has received update with couple of features that uplifts its overall look. The app is getting beautiful images that enhances digital content from magazines.
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Yahoo is rolling out app install ads that are now available through Yahoo Gemini. Advertisers will be able to manage their accounts to promote their apps across the Yahoo network.
Yahoo has scooped up photo app maker company Cooliris for an undisclosed sum. Cooliris is known for its mobile photo-aggregator application Cooliris for Mobile that allows users to browse photos from multiple services like Flickr, Dropbox and others.
Mozilla has announced that it is replacing its default search engine from Google to Yahoo in the U.S. The company has entered into a five year partnership with Yahoo to be the default search engine on mobile and desktop.
Yahoo has scooped up video ad platform BrightRoll for $640M in cash. BrightRoll will continue to operate independently “with Yahoo’s additional investment and global support.” The deal is expected to close in the first quarter of 2015.
Yahoo has updated Mail app in order to bring travel and event notifications to your mobile. Updated for iPhone and Android, the app provides users with important travel information related to flight details.