HMD Global announces new HMD brand for new mobile phones

HDM Global, the makers of Nokia smartphones, have announced that it is launching an original HMD brand. This was announced by Jean-Francois Baril, Co-Founder, Chairman & CEO of HMD Global.

He said that the company will launch a new portfolio of HMD branded mobile devices, as well as Nokia devices, and will also collaborate with new partners to launch new devices. We had already seen the HMD branding through EUIPO filings recently.

HMD Global launched its first phone – Nokia 6 back in 2017, since then the company has introduced several Nokia branded phones. After the flagship Nokia 9 PureView camera-centric smartphone that was introduced at the MWC back in 2019, the company decided last year that it will not to launch flagship devices and concentrate on entry-level and mid-range phones.

It will be interesting to see what the new HMD branded mobile phones will offer to differentiate from Nokia phones.

Regarding the announcement, Jean-Francois Baril, Co-Founder, Chairman & CEO of HMD Global, said:

True to our values, HMD will continue to design for a more sustainable and affordable future for people. We will craft technology that is obsessed with the user experience and anticipates people’s needs.

It has been a great journey as ‘HMD – the home of Nokia phones’ – an exclusive position we have held for the past six years. Now, we’re the fastest growing 5G smartphone manufacturer year on year, a leader in sustainability with our repairable devices, and the top choice for taking a digital detox. Now we are ready for the next step on our journey – to enter the market independently as a force to create a new world for telecommunications focused on consumer needs.

Combined with a steadfast commitment to delivering high-quality, affordable mobile devices to consumers around the world, every single one of us at HMD is excited for our future of designing innovative products that endure, reducing electronic waste, helping people keep their mobile devices for longer and making a positive impact on the planet.

Source | Via

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram