Bird Phones, the Chinese cell phone company, has entered into a ‘bundling’ pact with Airtel under which a connection and handset is being provided for just Rs1399 but with a lock-in-period.
Adarsh Shastri, Director, Marketing, Bird Phones, said, “We shall be offering a handset for just Rs1399 along with a pre-paid connection of Airtel which also includes Rs600 worth free talk-time to be spread over six months. The scheme involves huge subsidy which is being shared by both parties.”
The scheme was launched in first week of November in six circles and the company sold 65,000 handsets in first 20 days, Shastri claimed.
“Our target is to supply five lakh handsets till end of current fiscal,” he added.
The same model of handset is being sold at Rs3,000 in the open market. The bundled (handset plus Airtel pre-paid connection) scheme comes with a 8-month lock-in-period whereby the consumer is barred from using the same handset for another connection.
Currently, the scheme is available in Delhi, Uttar Pradesh (East and West), West Bengal, Orissa and Bihar, he said adding the company was planning to cover all India soon.