Micromax Canvas series smartphone sales surpass 1 million units
Micromax has announced that the company has sold over 1 million units of their flagship Canvas series of smartphones. Micromax launched the A100 Superfone Canvas back in August 2012, and the launched it’s successor, the A110 Canvas 2 back in November last year. The company unveiled the A116 Canvas HD with a 5-inch (1280 x 720 pixels) HD IPS display and a 1.2 GHz quad-core processor back in January, which was the most successful device in the Canvas series.
The Canvas HD sold over 9000 unitsof the A116 Canvas HD in the first 24 hours, and started taking pre-orders for the device since all the lots were sold out. It was originally priced at Rs. 13990, but the price was increased to Rs. 14499 last month. The Micromax A72 Canvas Viva is the latest smartphone in the Canvas series that was launched earlier this month for Rs. 6,499.
The sales have been equally dominated by the leading metros and smaller towns in the country. We hope to further strengthen our leadership in the smart phone segment in the coming months, as we continue to bring an exciting range of CANVAS phones which are driven by consumer insights and cater to the needs of the market, says Micromax.