Google is looking forward to buy mobile ad firm InMobi according to a report from The Economic Times. The tech giant is said to be in early talks with the Bangalore based mobile ad firm
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Tag: Mobile Advertising
Facebook Q4 2013 results out, mobile advertising accounts for 53% revenues
Facebook released its financial results for Q4 2013 today and the numbers show a steady rise. The extremely popular social network posted revenues to the tune of $2.59 billion compared to $1.59 billion last year. This beat analyst predictions that were aiming at revenues of $2.33 billion. Continue reading “Facebook Q4 2013 results out, mobile advertising accounts for 53% revenues”
Google Buys AdMob for $750 million
Google has announced that it has acquired the Mobile Ad Network AdMob for $750 Million. This acquisition will enhance Google’s foray into mobile advertising , while also giving advertisers and publishers more choice in this growing new mobile space.
In a statement, Google’s Susan Wojcicki, Vice President of Product Management, said that, “Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time. AdMob is the quintessential Silicon Valley startup — generating impressive year on year revenue growth — and we’re excited to welcome this talented team to Google”. Continue reading “Google Buys AdMob for $750 million”