Idea has launched 3G video calling booth in Malapuram, Kerala that would offer ISD video calls to any 3G enabled phones across the world. People can visit Idea kiosk at IMT Mobile, Dubai Souk, behind Kottakkal bus stand, Kottakkal to make International video calls. Apart from ISD, people can also make STD and local video calls to any 3G mobile phones with front facing camera.
As a promotional offer they offer free ISD Video calling from the booth on 21st, 22nd, and 23rd of September 2011. This video calling booth is first of its kind in Kerala, and they would launch more booths in other locations of Kerala soon. Idea now has 1250 3G cell sites in Kerala offering 3G services like Video Conferencing, Idea Mall Application Store, Mobile TV, Video on Demand, apart from high-speed Internet Browsing.