Xiaomi overtakes Apple to become world’s 2nd largest smartphone vendor in Q2 2021

Canalys has released preliminary worldwide smartphone shipment data for Q2 2021 that reveals that Xiaomi will overtake Apple to become No. 2 leading smartphone brand in terms of shipments globally. The company has achieved a 17% market share with 83% YoY growth. This is the first time it is grabbing the No: 2 spot and is placed behind Samsung which has 19% share. Apple was third, with 14%, while Vivo and OPPO has 10% share.

According to Canalys, Xiaomi’s shipments increased more than 300% in Latin America, 150% in Africa and 50% in Western Europe. Compared with Samsung and Apple, Xiaomi’s average selling price is around 40% and 75% cheaper respectively, adds the report.

In Q4 2020, the global shipments of Xiaomi reached 43.4 million units with 31.5% YoY growth, surpassing Apple for the first time and returning to the third place. In Q1 2021, Apple rose to No.2 with 15% of global smartphone market share, followed closely by Xiaomi with its 14% of market share.

In a letter to all employees, Lei Jun, Founder, Chairman and CEO of Xiaomi, pointed out that becoming the World’s No.2 is a key milestone in Xiaomi’s history.

Since 2016, we underwent a comprehensive review of our business, and after five years of self-improvement, we significantly enhanced our product capabilities, and paved our way in the premium market segment and reinforced our position there. We regained our No. 3 position globally in 2020 Q3. Just two quarters later, we made another giant leap.

Xiaomi will continuously strengthen its core capabilities and cement its place as the second-largest smartphone brand.


Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram