Two weeks after the first sale of the Redmi K20 and Redmi K20 Pro smartphones on July 22nd, Xiaomi’s Redmi brand today announced that the phones will be available through open sale from Flipkart and Mi.com starting today at 12 noon. ICICI Bank Credit Card and Debit Card users get flat Rs. 1000 discount. The Redmi K20 series will also be available across all premium offline stores.
Mi fans, are you ready for the big news? Your chance to become an #Alpha is here. The #RedmiK20Pro & #RedmiK20 will be on anytime sale starting 12 noon, today!
Grab it from https://t.co/cwYEXeds6Y or @Flipkart. #OutperformEveryDay pic.twitter.com/ro2wBpKR3E
— Redmi India for #MiFans (@RedmiIndia) August 5, 2019
To remind you, both the phones feature a 6.39-inch Full HD+ AMOLED display with 91.9% screen-to-body ratio with 2.1mm narrrow bezels, Android Pie with MIUI 10 on top, 48-megapixel rear camera with Sony IMX586 sensor, 8-megapixel telephoto lens for 2x loss-less zoom and a 13-megapixel 124.8° ultra-wide sensor.
These also feature 20-megapixel pop-up front camera with sapphire lens cover that can rise in 0.8 seconds, and the rising mechanism has been tested 300,000 times. These have seventh-generation optical in-display fingerprint sensor, 3D curved design, and a 4000mAh battery with support for fast charging. The Redmi K20 Pro is powered by Snapdragon 855 with up to 8GB of RAM, 8 layers of graphite 3D sheet for better heat dissipation and the K20 is powered by Snapdragon 730 with 6GB of RAM.
The company also launched a new brand marketing campaign, True Master, promoting the Redmi K20 Pro, a collaboration between the Brand Marketing team of Xiaomi and MWG-TAG-Bangalore, and will be aired across television as well as social media platforms. Set in a Tai chi class scene, the story showcases the speedy performance of the Redmi K20 Pro powered by Qualcomm Snapdragon 855, using a popular martial art concept with a dash of comical element.
Regarding the new brand campaign, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said:
We wanted to explore a unique approach beyond just the traditional smartphone ads that regularly feature camera or design at a surface level, and instead offers a powerful story element that resonates with our flagship product. Choosing a story with Tai chi theme was a conscious effort from our side to portray the exceptionally speedy performance of our flagship killer, Redmi K20 Pro, which displays a creative contradiction to the rather slower moves of the martial art form treading on a comical note. The story reflects our firm belief in the innovative technology and incredible specs of the device.