Flipkart at its BigOnFlipkart event in partnership with ASUS has announced that it will launch Zenfone Max Pro, a new mid-range smartphone with Snapdragon 636 in India on April 23rd. The company said that the phone will be a game-changer and will be disruptive, but it did not reveal any other specifications of the smartphone.
Flipkart also signed a long-term strategic partnership with ASUS to launch innovative, disruptive products exclusively. ASUS confirmed that the Zenfone 5 is coming to India soon, but it did not share any specific time-frame or date for the launch.
The purpose of this partnership not only covers sales and marketing of products by Flipkart, but will also include the following scope:
- Flipkart will be the primary sales channel for ASUS ZenFones. The MOU will further provide customers with the opportunity to enjoy exclusive access to ASUS ZenFones on the ecommerce platform
- Both companies will collaborate in the co-creation of new products for the Indian market based on consumer insights
- On the marketing front, both companies will extensively support each other in the planning and execution of marketing activities for ASUS ZenFones
The ASUS Zenfone Max Pro launch event will be live streamed on Flipkart on April 23rd at 12:30 PM.
Commenting on the announcement, ASUS CEO Jerry Shen said:
As a core pillar of our consumer centric strategy in India, we see tremendous opportunity in creating products and services that address India’s special market needs. With Flipkart’s partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market. Flipkart’s unparalleled distribution reach and marketing strengths will help ASUS build strong awareness for our innovative high value products and reach consumers across India. We strongly believe this collaboration will provide both companies better opportunity to provide delightful propositions to Indian consumers.
Commenting on the announcement, Flipkart CEO Kalyan Krishnamurthy said:
Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want. With this partnership with Asus, we’re multiplying those efforts by collaborating to leverage our individual strengths — data-driven research & insights, and technological prowess — to build smartphones truly customised for India. Asus is a trusted brand worldwide with a 3 decade global legacy in technology and innovation. Ultimately, we want the latest smartphone technology to be affordable and accessible to everyone, but, while we’re at it, we also want to ensure Indian consumers get smartphones with features they most want.