Xiaomi has launched a new Lake Blue Edition Redmi Note 4 smartphone in India to commemorate its new ‘Wake the Lake’ campaign, under which proceeds from the sale of each unit of the limited edition phone will go towards supporting Indian government’s Swachh Bharat Abhiyan.
The Wake the Lake campaign aims to restore Kempabudhi kerre lake in Bengaluru. The company has also extended its support Bruhat Bengaluru Mahanagara Palike (BBMP) and United Way in order to help them restore other lakes in Bengaluru.
Xiaomi Redmi Note 4 specifications
- 5.5-inch (1920 x 1080 pixels) Full HD 2.5D curved glass display, up to 72% NTSC color gamut, 1000:1 contrast ratio
- 2GHz Octa-Core Snapdragon 625 14nm processor with Adreno 506 GPU
- 2GB / 3GB RAM with 32GB storage (eMMC 5.0) / 4GB RAM with 64GB storage (eMMC 5.0), expandable memory up to 128GB with microSD
- MIUI 8 based on Android 6.0 (Marshmallow)
- Hybrid Dual SIM (micro + nano/microSD)
- 13MP rear camera with PDAF, Sony IMX258/Samsung S5K3L8 sensor, dual-tone LED Flash, f/2.0 aperture
- 5MP front-facing camera, f/2.0 aperture, 85-degree wide-angle lens
- Fingerprint sensor, Infrared sensor
- Dimensions: 151x76x8.45mm; Weight: 175g
- 4G VoLTE, Wi-Fi 802.11 a/b/g/n, Bluetooth 4.1, GPS + GLONASS
- 4000mAh (minimum) / 4100mAh (typical) battery
The Xiaomi Redmi Note 4 Lake Blue Edition comes in 4GB RAM with 64GB storage version, is priced at Rs. 12,999 and will be available from Mi.com, Flipkart and Mi Home Stores starting September 4th, 12 PM.
Regarding the new edition phone and the new initiative, Manu Jai, Vice President, Xiaomi and Managing Director, Xiaomi India, said:
We are a company who believes in giving back to the community. Water bodies have been the source of water for ages for people of Bengaluru but over the past decade, these water bodies have been facing serious threat. To show our concern for the cause we are taking up the maintenance of Kempabudhi kere, to support BBMP in bringing it back to its initial days of glory as a project under Swachh Bharat Abhiyan. To commemorate this cause, we are launching Redmi Note 4 Lake blue edition which would further contribute to this cause..