Xiaomi conducts China’s marathon 24-hour online sales event on Singles Day that falls on November 11th every year in cooperation with Tmall, the largest online marketplace in China. Last year it made US$196 million (RMB 1.25 billion). This year Xiaomi has announced that it made $189.9 million (RMB 1.295 billion) on Tmall in 23 hours 20 minutes, which is slightly more than last year’s sales.
Mi also holds the number 1 spot on Tmall for 4 years straight. It sold 1 million Redmi 4A smartphone, which is the company’s latest budget 4G smartphone that was introduced last week. It is also number 1 best seller in 12 categories, including laptops, smart home, wearables and drones.
Xiaomi introduced several products for this year’s Single’s day that includes, Mi Air Purifier Pro, two variants of Redmi 4, Redmi 4A, Mi Sports Bluetooth Headset, Mi Portable Mouse and more.