HTC’s head of design, Scott Croyle, all set to leave the company


While HTC has won many accolades for the stunning design language of their One series of handsets, it seems that it isn’t enough for design chief Scott Croyle. Completing an almost 6 year stint at HTC, Scott Croyle, has decided to put in his papers but will continue to be associated with HTC in a consulting position.

Replacing Scott will be his own right hand man, Jonah Becker. Croyle claims that the moves comes out of a desire to pursue his own projects. He had joined HTC in 2008 when his design firm, One & Co was acquired by the Taiwanese smartphone manufacturer. Scott has been instrumental in defining the design language of such devices as the One X and the iconic HTC One M7, M8. He is expected to continue his work on HTC’s next generation smartphone and their upcoming wearable.

“HTC remains at the forefront of smartphone innovation. Scott Croyle will be focusing on special projects and dedicated on next generation developments.”

“HTC continues to invest in talent and recruitment as part of our broader human resources strategy to ensure the continued strength of our company’s organizational structure. To achieve our long-term goals as a business and return maximum value to our shareholders, these are necessary steps to drive ongoing innovation, ensure our ability to create strong products like the HTC One (M8), and forge strong customer relationships that solidify our future.

Drew Bamford is experienced and talented leader at HTC with solid track records in leading and building our user experience team. Effective immediately, in addition to his current duties in product development and user experience, Drew will lead HTC Creative Labs and focus on innovative new products and user experience strategies. HTC is proud of its employees and has a track record of hiring the best and brightest.”

Scott Croyle’s move is not the only major change within HTC’s ranks. Drew Bramford, head of the Sense user experience has been promoted to head HTC’s Creative Labs and will be reporting directly to CEO Peter Chou. With the latest HTC One M8, there has been a move towards minimalism across the interface which flows well with the hardware design and if it makes a positive change across the spectrum with Bramford at the helm, it’d be a very welcome move.
[Via – Engadget]

Author: Dhruv Bhutani

Your friendly neighborhood techie. Currently using a Pixel 2 XL. Catch him on Twitter (@DhruvBhutani) / Facebook .