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Bharti Airtel reaches 100 Million Customers

on May 15, 2009 – 6:52 pm3 Comments

New Delhi, Delhi, India, Friday, May 15, 2009 –Bharti Airtel becomes the 3rd largest single country mobile services operator in the world and 6th largest single country integrated telco in the world

– Announces a series of Network augmentation and Customer service initiatives
- To roll out over 100,000 BTS sites across the country
- To establish a State of the Art Customer Service Management Centre
- 100,000 Airtel Service Centres to be set up in rural India by March 2010


Bharti Airtel, Asia’s leading Integrated Telecom services provider, today announced that it has crossed the 100 million customers mark. This milestone makes the company the 3rd largest single country mobile services operator and sixth largest in-country integrated telecom operator in the world.

“The Indian Telecom sector, seen as providing the most affordable services in the world, has grown by leaps and bounds in the last decade. We are proud to have led the telecom revolution that made a positive impact on the lives of people in every corner of the country as well as the Indian economy. This remarkable journey to 100 million customers is a testament to the vision and commitment of a company that benchmarks itself with the best in the world”, said Sunil Bharti Mittal, Chairman & Group CEO, Bharti Enterprises. “We dedicate this achievement to the nation. This milestone reiterates the emergence of India as one of the world’s top telecom markets and we are delighted to be at the forefront of its growth. On this occasion, we would like to thank all our customers, partners and the Government of India for their constant support.”

The company had crossed the 75 million customer mark in August 2008 and 50 million mark in October 2007, making it one of the fastest growing telcos in the world. The first 25 million was achieved in July 2006.

Bharti Airtel announced a series of network augmentation and customer service initiatives. On the network front, Airtel will roll out 100,000 BTS sites by this year end to set up wider and deeper network coverage across the country. This will improve network quality and resilience; build redundancies and business continuity, to ensure that Airtel customers continue to experience a world-class seamless network for voice and data services. The company is planning to transform its entire fixed line network to IP/Broadband over a phased manner. This transformation will enable Bharti Airtel’s transformation to Next Generation Networks, offering advanced services like High-speed internet, Triple Play, Media-rich VAS, MPLS, VPN for both Retail and Business customers.

On the customer service front, Airtel has started a set of initiatives to empower the customer and currently its Self Service Option over SMS already has over 100 million hits in a month. It is also leveraging cutting-edge technology to build a state of the art Service Management Centre which will dynamically monitor and manage services to ensure that customers are always kept informed proactively.

Around 60% of Airtel’s customer additions come from rural areas. For the rural customers, Airtel has already set up 14,000 Airtel Service Centres and going forward the company is looking at having over 100,000 such centres across the country by March, 2010.

When contacted Airtel reps did not reveal how many Apple iPhone users have been added.Also they did not reveal the number of gprs /mobile internet users .

Also Airtel has signed up Actor Madhavan and Vidya Balan as brand ambassadors

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Varun Krish is a Mobile Technology Enthusiast and has been blogging about mobile phones since 2005. His current phones include the Nokia Lumia 800 and Apple iPhone 4S. You can follow him on Twitter @varunkrish and on Google+ You can also mail Varun Krish

  • http://www.coolsrini.blogspot.com srini

    though the customer care service of airtel sucks, it has got 100 million customers

    they are nice folks who are very much interested to make us run pillar to post if we approach for any query.

    you will get a different kind info for the same clarification

    http://coolsrini.blogspot.com/2009/04/airtel-gives-me-frustrating.html
    have a read about my own experience with airtel

  • sk roquibul alam

    srini,plse dont use ur polish abuse for customer care of Airtel,but directly abuse them ten times.addly ,no need to provide the proof of universal truth by providing link.we are the live link.those who r still in doubt, plse visit us!

  • Suresh Doraiswamy

    Today, 25th may 2009, the Airtel Network has been down and dead in Bidadi, Ramanagaram District, next to Toyota Plant. All the customer Service can do is take a complaint, which is usually not attended at all. Airtel – I believe – does not care for customers anymore, they can always find another million suckers like me in India.
    The Management at Airtel don’t care and they have hidden their names, faces and phone numbers from their customers. They put some dumb operator in the middle to take the wrath of customers.
    What a HORRIBLE COMPANY and it is a shame that CII and other major representatives of Indian Businesses keep giving them Awards. For What? For the most technically faulty network or for the most technically incompetant management.

    Irate Cusromer – swithcing to another network operator.