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OVI Rebranded as Nokia Services

on May 16, 2011 – 5:53 pm2 Comments

Nokia has announced that OVI will be re-branded as Nokia Services starting from the first new devices in July-August and the transition is expected to continue into 2012.

The services under OVI will be rebranded as Nokia and there will be no disruption to the services.

Nokia’s EVP and Chief Marketing Officer, Jerri DeVard explains the process: “We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike.”

The services under OVI will be re-branded as Nokia and there will be no disruption to the services. The transition will begin in July this year and is expected to cover all regions by the ned of 2012. New phones releasing this year will already have the rebranded services pre-installed. However existing users will get the new re-branded services through software updates.

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Sandeep Sarma is a blogger and a film making student. Apart from gadgets and phones, he also has a passion for photography. He currently uses the Samsung Galaxy S4, Sony XPERIA Z, HTC Butterfly and the Samsung Galaxy Note II. Catch him on twitter at @sandeep9sarma

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  • Gagan Bagga

    Changing nokia to ovi to nokia….how does it make any difference to a user.

    if the updates to existing user are so slow, the OS Symbian being abandoned and Windows being adopted… there are bound to be more dissatisfied customers not at all recommending Nokia to anyone. only timely updates and product usage experience improvement can help!