Snapchat has unveiled the ‘Snap Original’ which is a platform where exclusive shows are created by some of the world’s greatest storytellers, with new episodes, released every day. The first Snap Original includes Co-Ed, a new comedy from the Duplass Brothers. Continue reading “Snapchat introduces Snap Original with 12 original web-series, documentaries”
Snap.Inc today announced that beginning this week, it will be testing new ways to search for products on Amazon right from the Snapchat camera. It also said that it will be rolling it out slowly and hence it is making this announcement ahead of the release. Continue reading “Snapchat testing option to purchase products on Amazon right from Snapchat camera”
Snapchat today is launching a new lens that responds to voice commands. These series of lenses will animate when users speak simple English words like “hi,” “love,” “yes,” “no,” and “wow.” When you say ‘Hi’ the new lens will launch an animation that surrounds you with a flock of chatty birds. Continue reading “Snapchat introduces its first lens that responds to voice commands”
Snapchat back at the end of 2017 launched the Snap Studio and also introduced a new way for people to build their own lenses. Today the company is introducing a new way to find those lenses inside the app; it calls Lens Explorer. This shows a variety of lenses in a variety of ways. Continue reading “Snapchat Lens Explorer lets you browse community filters”
Snapchat is said to be working on a new visual product search feature, codenamed “Eagle,” and this will deliver users to Amazon’s listings. This feature is found buried under the Snapchat Android app and what this does is that when you “Press and hold to identify an object, song, barcode, and more, it would send the data to Amazon, Shazam, and other partners. Continue reading “Snapchat might be working on Project Eagle visual ‘Camera Search’ in partnership with Amazon”
Snapchat is an effort to sustain in the competitive market is planning on building out a bona fide hub for gaming inside of Snapchat, according to a new report from The Information. The platform is said to be launching later this year and the company is said to be already signing on game publishers to participate. Continue reading “Snapchat said to be launching its own gaming platform later this year”
Snapchat today has finally announced Snap Kit; the company’s developer kit which lets developers build products that integrate within Snapchat features. It is the company’s first big foray into working with outside developers. Continue reading “Snapchat finally opens its platform to developers with Snap Kit”
Two months after introducing the Snappables; its social AR offering the company is now working with companies to create and sell branded versions of Snappables games and the new offering is part its effort to make it easier for advertisers to purchase AR ads. Continue reading “Snapchat introduces ads for Snappables AR games, brings the ability to delete sent messages”
Apple is now looking into expanding its advertising business with new network for apps as the company is now planning to move beyond just selling hardware products to pushing services. According to a report from WSJ, Apple over the year said to have met with Snap Inc., Pinterest Inc., and other companies in participating in the Apple network that would distribute ads across their collective apps. Continue reading “Apple said to be expanding advertising business with third-party apps”
Snapchat today announced that it has partnered with ad-technology platform Tyroo as monetization partner in India. Snapchat currently has over 191 million users globally and about nine million in India. Continue reading “Snapchat ropes in Tyroo to monetise ads in India”
Snapchat has quite a few interesting Lens under its kitty including its body-tracking ones that can follow you around. Today the company is rolling out yet another lens, in fact, it is the first Lens that would react to sound. It is a cute animal mask overlay for your face whose eyes move based on the sounds it hears. Continue reading “Snapchat introduces its first lens that reacts to sound”
Snapchat back in November had rolled out a redesigned interface that separates Stories of friends from brands. However, the redesign received a lot of flake from loyal Snapchat users. Now, thanks to the 1.2 million signed petitions, the company acknowledged that the new Snapchat was not satisfactory enough, so it is now rolling out yet another designed interface to iOS. Continue reading “Snapchat for iOS gets redesigned interface”
Snapchat today is rolling out the Snappables AR Games that use your touch, motion and facial expressions to compete for high scores or in literal head-to-head multiplayer match-ups. Snappables are present alongside the other Lenses. New games will be releasing every week while favorites will stick around. Continue reading “Snapchat Snappables AR Games released”
Snapchat released the Lens Studio for Mac and Windows that lets you design and build AR lenses for Snapchat back in December. Today it is bringing a new set of features for Lens Studio including seven brand new templates for the creation of face lenses. Continue reading “Snapchat Lens Studio now lets anyone create face filters, integrates GIPHY GIFs”
Back in March, it was reported that Snapchat is working on the second-generation Snap Spectacles for later this year and a third version equipped with two cameras in 2019. Today, the Snap Spectacles have been spotted passing through the FCC. Continue reading “Second-generation Snap Spectacles passes through the FCC”
