YouTube has announced the expansion of its Premium Lite subscription pilot to India, after the initial roll-out in some countries earlier this year. The new, more affordable plan is priced at Rs. 89 per month and offers users the ability to watch most videos on the platform without advertisements.
At the Made on YouTube 2025 event, YouTube introduced a series of updates aimed at shaping the next decade of creation, connection, and business.
YouTube has announced the expansion of its multi-language audio feature, making it available to millions of creators worldwide.
YouTube has recently begun a new initiative to enforce the terms of its Premium family plan, resulting in some users receiving notifications that their service will be paused. The action appears to target subscribers who are part of a family plan but reside in a different household or country than the plan’s manager.
YouTube Music is marking its 10th anniversary with a rollout of new features designed to enhance community engagement, connect listeners with artists, and highlight fan support.
YouTube is introducing an AI-powered system that estimates a user’s age, independent of the birthdate provided during account setup. This change is aimed at applying safety and privacy protections to a wider group of under-18 users in the United States.
YouTube is rolling out new creation tools to Shorts, aimed at making short-form content creation easier and more interactive. The update includes a photo-to-video converter, generative effects powered by Veo 2, and an AI Playground that brings together a range of AI-driven creative tools.
Google has announced a major change to how trending content is highlighted on YouTube. The platform is ending its traditional Trending page and moving to category-based YouTube Charts that showcase popular videos in specific areas. This change represents a major update from the original Trending format launched back in 2015.
YouTube Shorts will soon feature Google’s latest video AI model, Veo 3, which improves video quality and adds audio integration. This model was first unveiled at Google I/O 2025.
YouTube has announced that it will soon bring Google Lens to YouTube Shorts. This new feature will let viewers search for what they see in Shorts using Google Lens.
YouTube celebrated its 20th anniversary on April 23, 2025, unveiling new features, engagement stats, hidden tools, and special additions to honor two decades of creativity.
YouTube on Thursday announced the addition of five new tools designed to enhance video creation for Shorts creators. Vadim Lavrusik, Group Product Manager for YouTube Shorts Creation, described the updates as “more fun and easy ways to get started.”
YouTube Premium on Android has just rolled out a new feature designed to simplify your discovery process: Recommended Videos in your Queue. This update brings personalized recommendations directly into your queue, seamlessly integrating discovery with your existing viewing list.
YouTube, as expected on Wednesday, announced the expansion of its Premium Lite pilot to users in the United States.
YouTube is set to launch a new, budget-friendly subscription called “Premium Lite,” focusing on ad-free podcasts and how-to videos. Unlike the full Premium plan, it excludes music videos, which will still include ads.
