At Adobe MAX 2025, Adobe announced two new collaborations with YouTube and Google Cloud to enhance creative workflows and expand access to AI-powered tools.
The partnerships combine Adobe’s creative ecosystem with YouTube’s global creator platform and Google’s advanced AI technologies to deliver new ways for creators and enterprises to produce, edit, and publish content.
Adobe–YouTube partnership: Create for YouTube Shorts in Premiere mobile
Adobe and YouTube introduced a new Create for YouTube Shorts space within the Adobe Premiere mobile app, enabling users to edit and share videos directly to YouTube Shorts. The integration is designed to simplify short-form video creation and provide creators with professional-grade tools in a mobile-first format.
The creation space includes:
- Exclusive effects, transitions, and title presets
- Ready-to-use and customizable templates for quick editing
- Generative Sound Effects and Firefly-powered AI features for enhanced audio and visuals
- Direct publishing to YouTube Shorts with one tap
This feature allows creators to produce and share short-form videos easily using Adobe’s video editing tools within the YouTube ecosystem.
Adobe–Google Cloud partnership: Expanding AI-powered creativity
Adobe also announced an expanded strategic partnership with Google Cloud to integrate Google’s latest AI models—Gemini, Veo, and Imagen—into Adobe’s creative tools. The collaboration aims to provide creators and enterprises with advanced AI capabilities for image, video, and design generation.
Key areas of collaboration
- Access to Google AI models in Adobe apps: Integration of Google’s AI models within Adobe Firefly, Photoshop, Express, Premiere, and GenStudio to deliver improved creative precision and output quality.
- Model customization for enterprises: Through Adobe Firefly Foundry on Google Cloud’s Vertex AI, enterprise users can customize AI models using proprietary data to generate brand-specific content at scale.
- Joint go-to-market initiatives: Adobe and Google Cloud plan coordinated efforts to make these AI solutions more accessible to creators and businesses worldwide.
- Ongoing innovation: Both companies will continue developing AI-driven creative technologies to enhance professional and enterprise workflows.
Availability
- The Create for YouTube Shorts feature will be available soon in Premiere mobile, accessible via the “Edit in Adobe Premiere” option within YouTube Shorts.
- Integration of Google Cloud’s AI models across Adobe Firefly, Express, Photoshop, Premiere, and GenStudio will roll out progressively to Creative Cloud and enterprise users worldwide.